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	<title>Tactics Online &#187; Advertising Creative Design</title>
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		<title>Square One Targets Luxury Shoppers</title>
		<link>http://tactics.mallmedia.net/square-one-targets-luxury-shoppers/</link>
		<comments>http://tactics.mallmedia.net/square-one-targets-luxury-shoppers/#comments</comments>
		<pubDate>Wed, 02 Mar 2016 18:45:54 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Advertising Creative Design]]></category>
		<category><![CDATA[Design Studio]]></category>
		<category><![CDATA[luxury marketing]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23187</guid>
		<description><![CDATA[There&#8217;s a luxury shopping wave sweeping through some major Canadian retail markets and Square One is hoping to catch it. This past weekend, the Toronto center began to position itself by hosting a media preview of its new luxury shopping wing and unveiling &#8220;Summer Dreaming,&#8221; its SS16 advertising campaign. &#8220;With the closing of CF Sherway [&#8230;]]]></description>
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		<title>Harvey Nichols Pushes Hard for Mother&#8217;s Day</title>
		<link>http://tactics.mallmedia.net/harvey-nichols-pushes-hard-for-mothers-day/</link>
		<comments>http://tactics.mallmedia.net/harvey-nichols-pushes-hard-for-mothers-day/#comments</comments>
		<pubDate>Wed, 02 Mar 2016 16:45:23 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Advertising Creative Design]]></category>
		<category><![CDATA[Design Studio]]></category>
		<category><![CDATA[mother's day promotion]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23255</guid>
		<description><![CDATA[Irreverent, funny, cheeky—the marketers at Harvey Nichols have been called a lot of things. Chances are, people will find a few more adjectives to talk about them again this spring because they&#8217;ve just come out with a campaign to promote Mother&#8217;s Day gifting and it&#8217;s…memorable. What else can you say about &#8220;F••k Flowers&#8221; as a [&#8230;]]]></description>
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		<title>Belstaff Releases Falling Up Campaign Film</title>
		<link>http://tactics.mallmedia.net/belstaff-releases-falling-up-campaign-film/</link>
		<comments>http://tactics.mallmedia.net/belstaff-releases-falling-up-campaign-film/#comments</comments>
		<pubDate>Wed, 24 Feb 2016 17:32:42 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Advertising Creative Design]]></category>
		<category><![CDATA[Design Studio]]></category>
		<category><![CDATA[belstaff]]></category>
		<category><![CDATA[fashion campaign film]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23119</guid>
		<description><![CDATA[Amelia Earhart made no apologies about pushing the boundaries of physics and society. The spirit of the American pioneer aviatrix and author is at the heart of UK fashion label Belstaff&#8216;s new campaign film, Falling Up. The short that celebrates inspiring women like Earhart, herself a Belstaff woman, was executive produced by actress Liv Tyler, [&#8230;]]]></description>
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		<title>Burnside Village Seeks Next Fashion Illustrator</title>
		<link>http://tactics.mallmedia.net/burnside-village-seeks-next-fashion-illustrator/</link>
		<comments>http://tactics.mallmedia.net/burnside-village-seeks-next-fashion-illustrator/#comments</comments>
		<pubDate>Wed, 17 Feb 2016 16:55:20 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Advertising Creative Design]]></category>
		<category><![CDATA[Design Studio]]></category>
		<category><![CDATA[design competition]]></category>
		<category><![CDATA[the fashion illustrative]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23052</guid>
		<description><![CDATA[Writers have their Moleskine notebooks, and fashion designers have their sketches as outlets for their creativity. Burnside Village is hoping to find a few gems among the latter this month as it hosts The Fashion Illustrative, a new outreach initiative and competition that will highlight some of South Australia&#8217;s emerging artists. Until February 25th, Burnside [&#8230;]]]></description>
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		<title>In Memoriam: Nina Budman of BudmanPR</title>
		<link>http://tactics.mallmedia.net/in-memoriam-nina-budman-of-budmanpr/</link>
		<comments>http://tactics.mallmedia.net/in-memoriam-nina-budman-of-budmanpr/#comments</comments>
		<pubDate>Wed, 10 Feb 2016 17:50:09 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Advertising Creative Design]]></category>
		<category><![CDATA[Design Studio]]></category>
		<category><![CDATA[budman pr]]></category>
		<category><![CDATA[in memoriam]]></category>
		<category><![CDATA[nina budman]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22998</guid>
		<description><![CDATA[Nina Budman founded Budman and Associates over 25 years ago, providing clients with timely communications strategies and offering a wide range of public relations services. Formerly in television production, Nina was an expert in strategic communications and media relations. With a passion and acumen for &#8220;the business of fashion,&#8221; Nina carefully selected her roster of [&#8230;]]]></description>
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		<title>New Coca-Cola Global Campaign a Tearjerker</title>
		<link>http://tactics.mallmedia.net/new-coca-cola-global-campaign-a-tearjerker/</link>
		<comments>http://tactics.mallmedia.net/new-coca-cola-global-campaign-a-tearjerker/#comments</comments>
		<pubDate>Fri, 22 Jan 2016 21:00:06 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Advertising Creative Design]]></category>
		<category><![CDATA[Design Studio]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[story branding]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22779</guid>
		<description><![CDATA[Get your handkerchiefs out folks; Coca-Cola just launched its new branding campaign. “Taste the Feeling” is the global tagline that the beverage giant revealed at the Palais de Tokyo in Paris earlier this month, along with a shift in marketing strategy that will see the company develop creative that will unite all of the Coca-Cola [&#8230;]]]></description>
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		<title>Stockland Shellharbour Gets an Illustrated Lust List</title>
		<link>http://tactics.mallmedia.net/stockland-shellharbour-gets-an-illustrated-lust-list/</link>
		<comments>http://tactics.mallmedia.net/stockland-shellharbour-gets-an-illustrated-lust-list/#comments</comments>
		<pubDate>Wed, 21 Oct 2015 23:00:29 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Advertising Creative Design]]></category>
		<category><![CDATA[Design Studio]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=21696</guid>
		<description><![CDATA[With summer on its way, Stockland Shellharbour has taken the opportunity to add a little sparkle to its Spring/Summer 2015 campaign. To inspire shoppers in their search to find and define their own summer style, the center has collaborated with Sally Spratt, a fashion illustrator and blogger known for her unique Lust List fashion compilations. [&#8230;]]]></description>
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		<title>Equality Leads Fall Campaign at Lane Bryant</title>
		<link>http://tactics.mallmedia.net/equality-leads-fall-campaign-at-lane-bryant/</link>
		<comments>http://tactics.mallmedia.net/equality-leads-fall-campaign-at-lane-bryant/#comments</comments>
		<pubDate>Fri, 18 Sep 2015 23:00:05 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Advertising Creative Design]]></category>
		<category><![CDATA[Design Studio]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=21278</guid>
		<description><![CDATA[There&#8217;s no call to action like a call for equality, and that&#8217;s just what Lane Bryant has created for its fall fashion campaign. With the tagline &#8216;Plus is Equal,&#8217; the campaign calls for equality in media representation for women sizes 14 to 34 while simultaneously promoting the brand&#8217;s Fall &#8217;15 collection. Linda Heasley, Lane Bryant [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>IKEA MEGA Malls Still Bank on TV Advertising</title>
		<link>http://tactics.mallmedia.net/ikea-mega-malls-still-bank-on-tv-advertising/</link>
		<comments>http://tactics.mallmedia.net/ikea-mega-malls-still-bank-on-tv-advertising/#comments</comments>
		<pubDate>Thu, 02 Jul 2015 13:00:03 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Advertising Creative Design]]></category>
		<category><![CDATA[Design Studio]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=19138</guid>
		<description><![CDATA[You won’t find a lot of shopping center marketers who invest the lion’s share of their promotional budgets on TV commercials, at least not in the West. There, the medium is considered by most to be too expensive and the viewing audience too fragmented to be terribly effective as a primary advertising platform. Out-of-home, on-site [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Square One Steps Out to Move Up</title>
		<link>http://tactics.mallmedia.net/square-one-steps-out-to-move-up/</link>
		<comments>http://tactics.mallmedia.net/square-one-steps-out-to-move-up/#comments</comments>
		<pubDate>Thu, 09 Apr 2015 17:10:53 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Advertising Creative Design]]></category>
		<category><![CDATA[Design Studio]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=8901</guid>
		<description><![CDATA[To move up in the world of retail, you’ve got to look and act the part. That’s what Canada’s Square One is doing right now. The Toronto center is in the midst of a $380m renovation with designs on attracting young educated professionals. This past fall and holiday season, it delivered its first pitch with [&#8230;]]]></description>
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