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	<title>Tactics Online &#187; Sales Promotions &amp; More</title>
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	<description>The Global Online News Source for Shopping Centers</description>
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		<title>V-Day Flipbooks Starring Mall Shoppers</title>
		<link>http://tactics.mallmedia.net/shoppers-star-in-their-own-flipbooks/</link>
		<comments>http://tactics.mallmedia.net/shoppers-star-in-their-own-flipbooks/#comments</comments>
		<pubDate>Wed, 30 Mar 2016 16:00:49 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[Seasonal Giveaways]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23569</guid>
		<description><![CDATA[With the bridal season now well underway, we thought we&#8217;d share one of the best love-focused ideas to come out of shopping centers this past Valentine&#8217;s Day. Phoenix-Center, Allee-Center Remscheid and other German malls from ECE Projekmanagement&#8216;s (ECE) portfolio held interactive flipbook-making events in their common areas. A flipbook, which is called daumenkino (or thumb [&#8230;]]]></description>
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		<title>intu Puts Retail Stylists in the Spotlight</title>
		<link>http://tactics.mallmedia.net/intu-puts-retail-stylists-in-the-spotlight/</link>
		<comments>http://tactics.mallmedia.net/intu-puts-retail-stylists-in-the-spotlight/#comments</comments>
		<pubDate>Wed, 23 Mar 2016 15:00:43 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[seasonal campaigns]]></category>
		<category><![CDATA[spring fashion preview]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23512</guid>
		<description><![CDATA[Shoppers don&#8217;t know their names, but retail stylists, buyers, and creative directors are the links without whom runway looks would never make their way to store shelves. So intu shopping malls across the UK are giving these fashion curators props in Style Garden, their new Spring Summer 2016 campaign. “Spring/summer fashion is important for both [&#8230;]]]></description>
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		<title>Raine Square Tackles Shoppers&#8217; Snack Attacks</title>
		<link>http://tactics.mallmedia.net/raine-square-tackles-shoppers-snack-attacks/</link>
		<comments>http://tactics.mallmedia.net/raine-square-tackles-shoppers-snack-attacks/#comments</comments>
		<pubDate>Wed, 16 Mar 2016 17:00:16 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Food Court Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[food competitions]]></category>
		<category><![CDATA[guerrilla marketing]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23389</guid>
		<description><![CDATA[Shopping centers have most of their customers&#8217; food needs covered with sit-down restaurants, quick-service vendors and coffee shops galore. But what about those cravings one gets outside of the breakfast, lunch and dinner slots? Raine Square is now taking care of them too. On March 10, the Australian mall&#8217;s marketers held a one-day Raine Square [&#8230;]]]></description>
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		<title>Night Owls Coming to Shoppi Tivoli</title>
		<link>http://tactics.mallmedia.net/night-owls-coming-to-shoppi-tivoli/</link>
		<comments>http://tactics.mallmedia.net/night-owls-coming-to-shoppi-tivoli/#comments</comments>
		<pubDate>Wed, 16 Mar 2016 15:30:56 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[late shopping evening]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23424</guid>
		<description><![CDATA[Exciting things happen after the sun sets. At least that&#8217;s what Shoppi Tivoli is telling its target customers to get them psyched to roam its halls and visit its stores a little longer this coming March 24. The Swiss center has planned a late shopping evening, right on the eve of Good Friday, and it [&#8230;]]]></description>
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		<title>The New Starbucks Loyalty Program: Too Risky?</title>
		<link>http://tactics.mallmedia.net/new-starbucks-loyalty-program-too-risky/</link>
		<comments>http://tactics.mallmedia.net/new-starbucks-loyalty-program-too-risky/#comments</comments>
		<pubDate>Wed, 09 Mar 2016 18:07:51 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[starbucks loyalty program]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23271</guid>
		<description><![CDATA[Coffee lovers around the world have been warned: Starbucks is introducing a new loyalty program next month. That means customers will no longer be rewarded based on how often they visit the retail giant&#8217;s coffeehouses, but on how much they spend there. The move has sparked a heated frequency vs. spend debate among marketing experts, [&#8230;]]]></description>
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		<title>Mall of Sofia Hosts A Love Talk Show</title>
		<link>http://tactics.mallmedia.net/mall-of-sofia-hosts-a-love-talk-show/</link>
		<comments>http://tactics.mallmedia.net/mall-of-sofia-hosts-a-love-talk-show/#comments</comments>
		<pubDate>Wed, 17 Feb 2016 17:00:57 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[Seasonal Giveaways]]></category>
		<category><![CDATA[love talk show]]></category>
		<category><![CDATA[valentines day]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23038</guid>
		<description><![CDATA[Show more interest in others than in yourself. That’s the first rule you’ll find on any dating tip sheet. The same goes for showing your mall shoppers some love on Valentine’s Day. At the Mall of Sofia in Bulgaria, it meant putting customers’ romantic side in focus last weekend with three days entirely dedicated to [&#8230;]]]></description>
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		<title>Santana Row Offers Rainy Day Rewards</title>
		<link>http://tactics.mallmedia.net/santana-row-offers-rainy-day-rewards/</link>
		<comments>http://tactics.mallmedia.net/santana-row-offers-rainy-day-rewards/#comments</comments>
		<pubDate>Wed, 17 Feb 2016 16:50:11 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23045</guid>
		<description><![CDATA[Rain, wind, snow—those never used to get in the way of shopping. In this era of online retailing and mobile browsing, though, things are a little different. That&#8217;s why Santana Row, which is nestled in California&#8217;s Silicon Valley tech hub, figured out a while ago that it did have to give shoppers an incentive to [&#8230;]]]></description>
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		<title>Celebrity Chef New Stockland Ambassador</title>
		<link>http://tactics.mallmedia.net/celebrity-chef-new-stockland-ambassador/</link>
		<comments>http://tactics.mallmedia.net/celebrity-chef-new-stockland-ambassador/#comments</comments>
		<pubDate>Wed, 10 Feb 2016 17:54:39 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Celebrity Chefs]]></category>
		<category><![CDATA[Food & Beverage]]></category>
		<category><![CDATA[celebrity chef]]></category>
		<category><![CDATA[food ambassador]]></category>
		<category><![CDATA[miguel maestre]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22936</guid>
		<description><![CDATA[Stockland has upped the ante in F&#38;B marketing. The Australian developer recruited celebrity TV chef Miguel Maestre to be its food ambassador and frontman for the “A to Z of Mmmm” campaign. Now it’s his role to inform and entice shoppers at 41 Stockland properties spread across the nation to source fresh food at the [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Greenwood Plaza to Host Rooftop Picnic</title>
		<link>http://tactics.mallmedia.net/greenwood-plaza-to-host-rooftop-picnic/</link>
		<comments>http://tactics.mallmedia.net/greenwood-plaza-to-host-rooftop-picnic/#comments</comments>
		<pubDate>Wed, 10 Feb 2016 17:05:53 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Food & Beverage]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[food promotion]]></category>
		<category><![CDATA[meal deals]]></category>
		<category><![CDATA[rooftop picnic]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22956</guid>
		<description><![CDATA[Picture this: sunshine, deck chairs, hammocks, picnic rugs, lawn games, and plenty of food to keep the party going. Sounds like a holiday, right? Now take that setting and transport it high above the ground on an iconic building&#8217;s rooftop, and you&#8217;ve got an experience, not just an event. That&#8217;s what Greenwood Plaza proposes to [&#8230;]]]></description>
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		<title>Looking for Love in the Grocery Aisle</title>
		<link>http://tactics.mallmedia.net/looking-for-love-in-the-grocery-aisle/</link>
		<comments>http://tactics.mallmedia.net/looking-for-love-in-the-grocery-aisle/#comments</comments>
		<pubDate>Thu, 04 Feb 2016 13:55:48 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[Seasonal Giveaways]]></category>
		<category><![CDATA[grocery giveaway]]></category>
		<category><![CDATA[love trolley]]></category>
		<category><![CDATA[valentines day]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22893</guid>
		<description><![CDATA[Let&#8217;s face it; not everyone is comfortable heading to a bar for a blind date or clicking on a website to find a soulmate. Northland shopping center in Preston, Australia, just might have a less unnerving proposition: an encounter at a grocery store. Think about it. You get to meet someone new in a public [&#8230;]]]></description>
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