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	<title>Tactics Online &#187; Food &amp; Beverage</title>
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	<description>The Global Online News Source for Shopping Centers</description>
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		<title>Raine Square Tackles Shoppers&#8217; Snack Attacks</title>
		<link>http://tactics.mallmedia.net/raine-square-tackles-shoppers-snack-attacks/</link>
		<comments>http://tactics.mallmedia.net/raine-square-tackles-shoppers-snack-attacks/#comments</comments>
		<pubDate>Wed, 16 Mar 2016 17:00:16 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Food Court Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[food competitions]]></category>
		<category><![CDATA[guerrilla marketing]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23389</guid>
		<description><![CDATA[Shopping centers have most of their customers&#8217; food needs covered with sit-down restaurants, quick-service vendors and coffee shops galore. But what about those cravings one gets outside of the breakfast, lunch and dinner slots? Raine Square is now taking care of them too. On March 10, the Australian mall&#8217;s marketers held a one-day Raine Square [&#8230;]]]></description>
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		<title>Celebrity Chef New Stockland Ambassador</title>
		<link>http://tactics.mallmedia.net/celebrity-chef-new-stockland-ambassador/</link>
		<comments>http://tactics.mallmedia.net/celebrity-chef-new-stockland-ambassador/#comments</comments>
		<pubDate>Wed, 10 Feb 2016 17:54:39 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Celebrity Chefs]]></category>
		<category><![CDATA[Food & Beverage]]></category>
		<category><![CDATA[celebrity chef]]></category>
		<category><![CDATA[food ambassador]]></category>
		<category><![CDATA[miguel maestre]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22936</guid>
		<description><![CDATA[Stockland has upped the ante in F&#38;B marketing. The Australian developer recruited celebrity TV chef Miguel Maestre to be its food ambassador and frontman for the “A to Z of Mmmm” campaign. Now it’s his role to inform and entice shoppers at 41 Stockland properties spread across the nation to source fresh food at the [&#8230;]]]></description>
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		<title>Greenwood Plaza to Host Rooftop Picnic</title>
		<link>http://tactics.mallmedia.net/greenwood-plaza-to-host-rooftop-picnic/</link>
		<comments>http://tactics.mallmedia.net/greenwood-plaza-to-host-rooftop-picnic/#comments</comments>
		<pubDate>Wed, 10 Feb 2016 17:05:53 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Food & Beverage]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[food promotion]]></category>
		<category><![CDATA[meal deals]]></category>
		<category><![CDATA[rooftop picnic]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22956</guid>
		<description><![CDATA[Picture this: sunshine, deck chairs, hammocks, picnic rugs, lawn games, and plenty of food to keep the party going. Sounds like a holiday, right? Now take that setting and transport it high above the ground on an iconic building&#8217;s rooftop, and you&#8217;ve got an experience, not just an event. That&#8217;s what Greenwood Plaza proposes to [&#8230;]]]></description>
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		<title>IKEA Campaign Celebrates Food Lifestyles</title>
		<link>http://tactics.mallmedia.net/ikea-campaign-celebrates-food-lifestyles/</link>
		<comments>http://tactics.mallmedia.net/ikea-campaign-celebrates-food-lifestyles/#comments</comments>
		<pubDate>Sun, 10 Jan 2016 21:12:03 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Food & Beverage]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[food marketing]]></category>
		<category><![CDATA[IKEA]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22661</guid>
		<description><![CDATA[People who regularly order take-out have finally found an ally, other than their favorite eatery: IKEA. The retailer that taught us to love outfitting our homes, regardless of our budget or space, is now honoring family meal rituals, whatever they are, with its “Together, We Eat” campaign and website. Anyone who’s been to an IKEA [&#8230;]]]></description>
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		<title>Soap &amp; Glory Hosts Live Acts in Shop Windows</title>
		<link>http://tactics.mallmedia.net/would-you-host-a-live-act-in-a-shop-window/</link>
		<comments>http://tactics.mallmedia.net/would-you-host-a-live-act-in-a-shop-window/#comments</comments>
		<pubDate>Wed, 16 Dec 2015 00:00:26 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Live Demonstrations]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[holiday programs]]></category>
		<category><![CDATA[live shop windows]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22470</guid>
		<description><![CDATA[If you can turn a dreary mall corridor into a minimalist art gallery, then why wouldn’t you host a live act in a shop’s Christmas window? It’s about disrupting the marketing order and making a brand statement through the theater of retail. Beauty brand, Soap &#38; Glory is giving it a go this season with [&#8230;]]]></description>
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		<title>Foodies Line Up for Sunnybank $2 Deals</title>
		<link>http://tactics.mallmedia.net/foodies-line-up-for-sunnybank-plazas-2-deals/</link>
		<comments>http://tactics.mallmedia.net/foodies-line-up-for-sunnybank-plazas-2-deals/#comments</comments>
		<pubDate>Fri, 13 Nov 2015 00:00:40 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Food & Beverage]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[food & beverage]]></category>
		<category><![CDATA[sales promotions]]></category>
		<category><![CDATA[sampling]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22056</guid>
		<description><![CDATA[It sounds like the kind of bargain that only fast-food joints offer to build weekday traffic and sales, but $2 deals could help boost your mall’s F&#38;B revenue as well. That small change got you a lot more than a meager burger at Sunnybank Plaza (Sunnybank) this past spring. For that, you could sample crab [&#8230;]]]></description>
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		<title>Mirrabooka Square Sends Shoppers to their Kitchens</title>
		<link>http://tactics.mallmedia.net/mirrabooka-square-sends-shoppers-back-to-their-kitchens/</link>
		<comments>http://tactics.mallmedia.net/mirrabooka-square-sends-shoppers-back-to-their-kitchens/#comments</comments>
		<pubDate>Thu, 09 Apr 2015 19:00:45 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Food & Beverage]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=8966</guid>
		<description><![CDATA[Why eat takeout when you can cook something tasty quickly at home? It seems like a strange habit for a shopping center to advocate, but Mirrabooka Square is doing it. The Australian center houses 18 food court eateries and yet it developed Homemade at Your Square, a program that offers shoppers live cooking classes, recipe [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Forest Hill Chase Woos Families</title>
		<link>http://tactics.mallmedia.net/forest-hill-chase-woos-families/</link>
		<comments>http://tactics.mallmedia.net/forest-hill-chase-woos-families/#comments</comments>
		<pubDate>Wed, 26 Feb 2014 15:23:08 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Food Court Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=5431</guid>
		<description><![CDATA[The Australian mall has a whole line-up of activities and promotions planned to promote its new Fresh Food Precinct. Beginning this month and until June, it will host Family Fresh Weekends with midday special events like children’s cooking classes, taste tests and roving kitchens, as well as rebates and GWPs. Among the early rewards that [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>One for the Early Birds</title>
		<link>http://tactics.mallmedia.net/one-for-the-early-birds/</link>
		<comments>http://tactics.mallmedia.net/one-for-the-early-birds/#comments</comments>
		<pubDate>Wed, 26 Feb 2014 14:58:08 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Food Court Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=5428</guid>
		<description><![CDATA[The flyer says it all. Singapore’s Tampines Mall wants shoppers to start the day off right, and preferably at one of its F&#38;B outlets. This is the kind of no-fuss marketing strategy that could make your center’s food court the gathering place for local office workers, students, seniors’ groups or any other demographic you’d like [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tasty Enough to Read</title>
		<link>http://tactics.mallmedia.net/tasty-enough-to-read/</link>
		<comments>http://tactics.mallmedia.net/tasty-enough-to-read/#comments</comments>
		<pubDate>Wed, 26 Feb 2014 14:13:39 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Food & Beverage]]></category>
		<category><![CDATA[Food Court Promotions]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=5422</guid>
		<description><![CDATA[Bluewater’s website is giving Kent (UK) shoppers and visitors a lot of reasons to stop for a bite, and that’s even before they step inside the property. The center’s food vendors and offers are neatly organized in three broad categories: Eating, Shopping and Confectionery, with further sub-sections under each one (e.g., Eating/Asian/Wasabi or Shopping/Health Food/John [&#8230;]]]></description>
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