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	<title>Tactics Online &#187; Loyalty Programs</title>
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	<description>The Global Online News Source for Shopping Centers</description>
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		<title>The New Starbucks Loyalty Program: Too Risky?</title>
		<link>http://tactics.mallmedia.net/new-starbucks-loyalty-program-too-risky/</link>
		<comments>http://tactics.mallmedia.net/new-starbucks-loyalty-program-too-risky/#comments</comments>
		<pubDate>Wed, 09 Mar 2016 18:07:51 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[starbucks loyalty program]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23271</guid>
		<description><![CDATA[Coffee lovers around the world have been warned: Starbucks is introducing a new loyalty program next month. That means customers will no longer be rewarded based on how often they visit the retail giant&#8217;s coffeehouses, but on how much they spend there. The move has sparked a heated frequency vs. spend debate among marketing experts, [&#8230;]]]></description>
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		<title>Westfield Hornsby Hooks Into CommBank&#8217;s New Loyalty App</title>
		<link>http://tactics.mallmedia.net/westfield-hornsby-hooks-into-commbanks-new-loyalty-app/</link>
		<comments>http://tactics.mallmedia.net/westfield-hornsby-hooks-into-commbanks-new-loyalty-app/#comments</comments>
		<pubDate>Fri, 16 Oct 2015 23:00:34 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=21654</guid>
		<description><![CDATA[Throughout the lead up to Christmas, some Westfield Hornsby visitors will have a chance to get a little extra out of their shopping trips. Scentre Group, Westfield&#8217;s spin off for the Australia and New Zealand regions, is working with Commonwealth Bank to trial CommBank Offers, a new loyalty program the bank is bringing to its [&#8230;]]]></description>
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		<title>Starwood Retail Launches Wide-Reaching Rewards Program</title>
		<link>http://tactics.mallmedia.net/starwood-retail-launches-wide-reaching-rewards-program/</link>
		<comments>http://tactics.mallmedia.net/starwood-retail-launches-wide-reaching-rewards-program/#comments</comments>
		<pubDate>Wed, 16 Sep 2015 23:00:10 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=21234</guid>
		<description><![CDATA[Mall-wide rewards programs are one of marketing&#8217;s white whales. Getting dozens of disparate retailers on board with any single scheme is a monumental challenge, particularly when many have successful loyalty programs of their own. Chicago-based Starwood Retail Partners may have found a way to cut right through all that red tape in order to launch [&#8230;]]]></description>
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		<title>Cyber Stickups Discount Brand Engagement up to 85%</title>
		<link>http://tactics.mallmedia.net/cyber-stickups-discount-brand-engagement-up-to-85-percent/</link>
		<comments>http://tactics.mallmedia.net/cyber-stickups-discount-brand-engagement-up-to-85-percent/#comments</comments>
		<pubDate>Fri, 21 Feb 2014 17:46:32 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[robert_passikoff]]></category>

		<guid isPermaLink="false">http://tacticsmagazine.com/?p=4080</guid>
		<description><![CDATA[We figure that one in three Americans is pretty concerned about Cyber stickups because, as it turns out, the attack on personal and credit/ debit card information previously reported to have included 40 million consumers, is likely now closer to the 110-million mark. That’s about one-third of the U.S. population. Neiman Marcus, working with the [&#8230;]]]></description>
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		<title>Bring It On</title>
		<link>http://tactics.mallmedia.net/bring-it-on/</link>
		<comments>http://tactics.mallmedia.net/bring-it-on/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 11:05:39 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=6397</guid>
		<description><![CDATA[Marketing malls to families is as gnarly as developing loyalty-building programs for a multicultural clientele. The conundrum: families are simply not as homogenous as they once were. There are now very young parents, older parents, single heads, foster children, adopted children, GBLT parents, UN-style households, grandparents living with their grown-up kids, stay-home dads—the list goes [&#8230;]]]></description>
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		<title>Any Given Wednesday</title>
		<link>http://tactics.mallmedia.net/any-given-wednesday/</link>
		<comments>http://tactics.mallmedia.net/any-given-wednesday/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 10:09:31 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=6393</guid>
		<description><![CDATA[Sunday used to be set aside for quality family time. The rituals often included attending mass at the local church, a leisurely outing, a proper sit-down dinner and perhaps gathering around the TV set to watch a favorite show. Nowadays, family calendars are flexible, to say the least, and any day can be family day. [&#8230;]]]></description>
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		<title>The Dog&#8217;s With Me</title>
		<link>http://tactics.mallmedia.net/the-dogs-with-me/</link>
		<comments>http://tactics.mallmedia.net/the-dogs-with-me/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 13:40:03 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=6501</guid>
		<description><![CDATA[University Village is going after shoppers’ loyalty by welcoming their most faithful companions—their dogs. On September 25, the Seattle, USA open-air center will host and all-day FidoFest just for them. At 9 a.m., the Seattle Humane Society’s Walk for the Animals will depart from the property and, for those who prefer to stay put, A [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Clubhouse</title>
		<link>http://tactics.mallmedia.net/the-clubhouse/</link>
		<comments>http://tactics.mallmedia.net/the-clubhouse/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 12:56:09 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=6497</guid>
		<description><![CDATA[Perusing The Mall of Rosebank’s loyalty program roster is like reading a restaurant menu. In the mood to see a film with some friends? There’s the Glamour Girls Movie Club. Want to learn some new moves? How about the Dance &#38; Wine Club? The South African mall also offers a Book Club, Wellness Club and [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Making Some Noise</title>
		<link>http://tactics.mallmedia.net/making-some-noise/</link>
		<comments>http://tactics.mallmedia.net/making-some-noise/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 11:56:36 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=6489</guid>
		<description><![CDATA[The marketing team at Centre Commercial La Part-Dieu in Lyon, France doesn’t believe in the “build it and they will come” approach to managing its loyalty club. It periodically goes on the campaign trail to recruit new members. La Part-Dieu launched its program in April 2011, and it already counts 11,145 members. That kind of [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Looking To The Future</title>
		<link>http://tactics.mallmedia.net/looking-to-the-future/</link>
		<comments>http://tactics.mallmedia.net/looking-to-the-future/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 11:12:15 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=6485</guid>
		<description><![CDATA[Mall loyalty programs have traditionally been focused on fashion-loving female shoppers. However, marketers are now realizing that to sustain their centers&#8217; growth and productivity they’ll have to broaden their reach and pay more attention to the next generation of customers: students. These are active consumers with enough shopping experience and discretionary income to demand their [&#8230;]]]></description>
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