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	<title>Tactics Online &#187; Sales Promotions</title>
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		<title>intu Puts Retail Stylists in the Spotlight</title>
		<link>http://tactics.mallmedia.net/intu-puts-retail-stylists-in-the-spotlight/</link>
		<comments>http://tactics.mallmedia.net/intu-puts-retail-stylists-in-the-spotlight/#comments</comments>
		<pubDate>Wed, 23 Mar 2016 15:00:43 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[seasonal campaigns]]></category>
		<category><![CDATA[spring fashion preview]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23512</guid>
		<description><![CDATA[Shoppers don&#8217;t know their names, but retail stylists, buyers, and creative directors are the links without whom runway looks would never make their way to store shelves. So intu shopping malls across the UK are giving these fashion curators props in Style Garden, their new Spring Summer 2016 campaign. “Spring/summer fashion is important for both [&#8230;]]]></description>
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		<title>Night Owls Coming to Shoppi Tivoli</title>
		<link>http://tactics.mallmedia.net/night-owls-coming-to-shoppi-tivoli/</link>
		<comments>http://tactics.mallmedia.net/night-owls-coming-to-shoppi-tivoli/#comments</comments>
		<pubDate>Wed, 16 Mar 2016 15:30:56 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[late shopping evening]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23424</guid>
		<description><![CDATA[Exciting things happen after the sun sets. At least that&#8217;s what Shoppi Tivoli is telling its target customers to get them psyched to roam its halls and visit its stores a little longer this coming March 24. The Swiss center has planned a late shopping evening, right on the eve of Good Friday, and it [&#8230;]]]></description>
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		<title>Santana Row Offers Rainy Day Rewards</title>
		<link>http://tactics.mallmedia.net/santana-row-offers-rainy-day-rewards/</link>
		<comments>http://tactics.mallmedia.net/santana-row-offers-rainy-day-rewards/#comments</comments>
		<pubDate>Wed, 17 Feb 2016 16:50:11 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23045</guid>
		<description><![CDATA[Rain, wind, snow—those never used to get in the way of shopping. In this era of online retailing and mobile browsing, though, things are a little different. That&#8217;s why Santana Row, which is nestled in California&#8217;s Silicon Valley tech hub, figured out a while ago that it did have to give shoppers an incentive to [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lifestyle Marketing: Shoppi Tivoli Gets It</title>
		<link>http://tactics.mallmedia.net/lifestyle-marketing-shoppi-tivoli-gets-it/</link>
		<comments>http://tactics.mallmedia.net/lifestyle-marketing-shoppi-tivoli-gets-it/#comments</comments>
		<pubDate>Thu, 21 Jan 2016 16:00:59 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[category marketing]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[lifestyle marketing]]></category>
		<category><![CDATA[sports]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22816</guid>
		<description><![CDATA[There’s a difference between selling merchandise and supporting a lifestyle…by selling an array of complementary products. Granted, the line is a fine one, but understanding where it lies can give retailers the market advantage. The team that organized the Sport &#38; Multimedia Week at Shoppi Tivoli mall in Switzerland seems well informed, and it’s cleverly [&#8230;]]]></description>
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		<title>Bluewater to Play Airport for a Weekend</title>
		<link>http://tactics.mallmedia.net/bluewater-to-play-airport-for-a-weekend/</link>
		<comments>http://tactics.mallmedia.net/bluewater-to-play-airport-for-a-weekend/#comments</comments>
		<pubDate>Wed, 20 Jan 2016 18:06:01 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[bluewater]]></category>
		<category><![CDATA[travel promotions]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22767</guid>
		<description><![CDATA[Shoppers in Kent, UK, who are down with a case of winter blues won’t need to go far to find help. Their local Bluewater retail and leisure center plans to turn itself into an airport of sorts and give its customers access to everything they need to book a well-earned vacation. The weekend of January [&#8230;]]]></description>
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		<title>Sydney Malls Give Co-op Marketing a Go</title>
		<link>http://tactics.mallmedia.net/sydney-malls-give-co-op-tourism-marketing-a-go/</link>
		<comments>http://tactics.mallmedia.net/sydney-malls-give-co-op-tourism-marketing-a-go/#comments</comments>
		<pubDate>Tue, 08 Dec 2015 00:30:23 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[tourism programs]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22365</guid>
		<description><![CDATA[Each year, some 12 million tourists pour into Darling Harbour. They come to the Sydney, Australia, hub to take in the waterfront views, eat and enjoy the local entertainment. If the partners behind the new Hello Sydney tourism program have their way, those visitors will also put shopping at the top of their must-do list. [&#8230;]]]></description>
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		<title>Oxford Properties Banking on Mrs. Claus</title>
		<link>http://tactics.mallmedia.net/oxford-properties-banking-on-mrs-claus/</link>
		<comments>http://tactics.mallmedia.net/oxford-properties-banking-on-mrs-claus/#comments</comments>
		<pubDate>Wed, 25 Nov 2015 21:45:03 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[mrs claus]]></category>
		<category><![CDATA[sales promotion]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22179</guid>
		<description><![CDATA[Santa is indisputably the Christmas front man, but Mrs. Claus is the one who makes holiday magic happen without getting much credit. As far as the Oxford Properties Group marketers are concerned, it’s a metaphor for what happens in real life in many of their customers’ households, and it’s time to give credit where it [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Shhh…Ditch Work and Go Shopping</title>
		<link>http://tactics.mallmedia.net/shhhditch-work-and-go-shopping/</link>
		<comments>http://tactics.mallmedia.net/shhhditch-work-and-go-shopping/#comments</comments>
		<pubDate>Mon, 02 Nov 2015 00:00:49 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[sales promotions]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=21895</guid>
		<description><![CDATA[Don’t like the frenzy of holiday shopping? Skip the weekends and look for your gifts at the mall on weekdays instead. Of course, that means sneaking off from work and it’s exactly what Birkenhead Point is advising its customers to do. The Australian seaside outlet center is hosting its Bid Day Off campaign most weekdays [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Place Ste-Foy Shows Co-Branding Doesn&#8217;t Need to Be Dull</title>
		<link>http://tactics.mallmedia.net/place-ste-foy-shows-co-branding-doesnt-need-to-be-dull/</link>
		<comments>http://tactics.mallmedia.net/place-ste-foy-shows-co-branding-doesnt-need-to-be-dull/#comments</comments>
		<pubDate>Wed, 08 Apr 2015 23:07:46 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=8891</guid>
		<description><![CDATA[The creative that agency Orange Tango recently designed for Place Ste-Foy demonstrates what co-op advertising should be: an opportunity for collaborating brands to leverage each other’s strengths to broaden their reach in a way that appeals to consumers. The ad celebrates the alliance between the Canadian shopping center and Groupe Le Massif, which operates the [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Dodier, A-Blast Deliver Text-Based Service to Malls</title>
		<link>http://tactics.mallmedia.net/dodier-a-blast-deliver-text-based-service-to-malls/</link>
		<comments>http://tactics.mallmedia.net/dodier-a-blast-deliver-text-based-service-to-malls/#comments</comments>
		<pubDate>Wed, 08 Apr 2015 21:26:13 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Sales Promotions]]></category>
		<category><![CDATA[Sales Promotions & More]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=8845</guid>
		<description><![CDATA[Marketing agency Dodier &#038; Company (Dodier) has teamed up with tech firm A-Blast to offer shopping centers and their tenants a turn-key service that delivers free Wi-Fi and retail perks to shoppers via text messaging—no app required. The joint Proximity Based Mobile Marketing program is customized to fit the needs of each property, be it [&#8230;]]]></description>
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