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	<title>Tactics Online &#187; Marketing Budgets</title>
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		<title>Making the Numbers Add Up</title>
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		<pubDate>Wed, 25 Jan 2012 14:02:08 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Marketing Budgets]]></category>
		<category><![CDATA[Shopping Center Business]]></category>

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		<description><![CDATA[A Q&#38;A on special event budgeting with Kymberley Scalia, corporate director of marketing, Coyote Management Q: What percentage of a mall&#8217;s annual marketing budget is typically allocated to special events? A: Because special events are becoming more important to drive traffic and sales during a tough economic time, this line item is becoming more and [&#8230;]]]></description>
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		<title>Budgeting Tactics-part 1</title>
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		<pubDate>Thu, 23 Dec 2004 18:57:18 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Marketing Budgets]]></category>
		<category><![CDATA[Shopping Center Business]]></category>
		<category><![CDATA[budgeting]]></category>

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		<description><![CDATA[By Myriam Beaugé You can’t establish a marketing plan without hard numbers, but pounds and pence are the end result, not the onset, of effective budgeting. When Tactics and its sister publication, Marketing Trendz, surveyed marketers from around the world regarding their workplace earlier this year, the marketing limitation respondents cited most often was the [&#8230;]]]></description>
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		<title>Money Matters</title>
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		<pubDate>Tue, 27 Apr 2004 18:13:42 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Marketing Budgets]]></category>
		<category><![CDATA[Shopping Center Business]]></category>

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		<description><![CDATA[You have all been there. That moment when your stomach gets in a knot because you&#8217;re expected to develop yet another highly effective marketing program on a shoestring budget. And when you look at what the competition is doing, it always seems that it has money to court your customers and you don&#8217;t. But before [&#8230;]]]></description>
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