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	<title>Tactics Online &#187; Technology Lab</title>
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	<description>The Global Online News Source for Shopping Centers</description>
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		<title>Shopping at Broadway Sydney Is Virtually Trippy</title>
		<link>http://tactics.mallmedia.net/shopping-at-broadway-is-virtually-trippy/</link>
		<comments>http://tactics.mallmedia.net/shopping-at-broadway-is-virtually-trippy/#comments</comments>
		<pubDate>Wed, 30 Mar 2016 15:45:51 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[custom F&B app]]></category>
		<category><![CDATA[food court redevelopment]]></category>
		<category><![CDATA[virtual reality]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23601</guid>
		<description><![CDATA[You can tell shoppers about your new stores and eateries, or you can show them. We don&#8217;t need to tell you which option might be most effective in this Digital Era. Broadway Sydney&#8216;s Justine Saltmarsh is all for making a visual impact, and the manager recently unveiled a custom &#8220;Mix It Up&#8221; app that gives [&#8230;]]]></description>
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		<title>Strategies for Success in the M-Commerce Age</title>
		<link>http://tactics.mallmedia.net/strategies-for-success-in-the-m-commerce-age/</link>
		<comments>http://tactics.mallmedia.net/strategies-for-success-in-the-m-commerce-age/#comments</comments>
		<pubDate>Wed, 16 Mar 2016 17:30:04 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Mobile Commerce]]></category>
		<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[eye tracking technology]]></category>
		<category><![CDATA[mobile commerce strategies]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23365</guid>
		<description><![CDATA[Mobile commerce is destined to be the big buzz of 2016, with 95-percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the avenue for e-commerce. Brands and retailers welcome the attention they’re receiving on mobile devices, but such abrupt change means we marketers [&#8230;]]]></description>
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		<title>Westfield Shoppers Follow Actors&#8217; Style Lead</title>
		<link>http://tactics.mallmedia.net/westfield-shoppers-follow-actors-style-lead/</link>
		<comments>http://tactics.mallmedia.net/westfield-shoppers-follow-actors-style-lead/#comments</comments>
		<pubDate>Thu, 04 Feb 2016 13:45:27 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[celebrity style]]></category>
		<category><![CDATA[variety]]></category>
		<category><![CDATA[westfield]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22912</guid>
		<description><![CDATA[Stylists always claim to be in the know when it comes to celebrities&#8217; red carpet-worthy looks. The Westfield marketing crew can actually do it with a straight face. The developer has signed on as the fashion partner of Variety Studio: Actors on Actors program, where stars of the big screen interview each other and open [&#8230;]]]></description>
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		<title>Take the Super Bowl Ad Personality Test</title>
		<link>http://tactics.mallmedia.net/take-the-super-bowl-ad-personality-test/</link>
		<comments>http://tactics.mallmedia.net/take-the-super-bowl-ad-personality-test/#comments</comments>
		<pubDate>Sun, 10 Jan 2016 19:00:04 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>
		<category><![CDATA[super bowl 50 commercials]]></category>
		<category><![CDATA[tv advertising]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22680</guid>
		<description><![CDATA[In just a few weeks, fans of American football will grab their favorite pub food and snacks, find a comfortable seat and take in the action of Super Bowl 50. Between now and then, they’ll have settle for the usual debates around which two teams will most likely end up facing off in the match [&#8230;]]]></description>
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		<title>JCPenney Knows Where the Real Santa Lives</title>
		<link>http://tactics.mallmedia.net/jcpenney-holiday-experience-a-virtual-ride/</link>
		<comments>http://tactics.mallmedia.net/jcpenney-holiday-experience-a-virtual-ride/#comments</comments>
		<pubDate>Sun, 10 Jan 2016 18:00:01 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[holiday programs]]></category>
		<category><![CDATA[santa set]]></category>
		<category><![CDATA[seasonal giveaways]]></category>
		<category><![CDATA[virtual reality]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22669</guid>
		<description><![CDATA[Kids are told every year how lucky they are that Santa would take time out of his busy schedule to drop by their local mall just to hear their Christmas wishes. JCPenney, however, figured that he had better things to do so this past December, it took shoppers to him instead through virtual reality (VR). [&#8230;]]]></description>
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		<title>Mobile Fringe: Your One-Stop Shop</title>
		<link>http://tactics.mallmedia.net/mobile-fringe-your-one-stop-shop/</link>
		<comments>http://tactics.mallmedia.net/mobile-fringe-your-one-stop-shop/#comments</comments>
		<pubDate>Wed, 06 Jan 2016 00:00:07 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[marketing software]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[retail technology]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22579</guid>
		<description><![CDATA[With more than 100 shopping center clients, we at Mobile Fringe are able to help those using our solutions to streamline content, offer shoppers an amazing digital experience regardless of device (e.g., iPhone, PC, digital directory boards), improve security, and strengthen communication to all digital marketing channels. From the big-budget property managers to local community [&#8230;]]]></description>
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		<title>Why App Sign-up Numbers Don’t Mean Much</title>
		<link>http://tactics.mallmedia.net/why-your-app-sign-up-numbers-dont-mean-much/</link>
		<comments>http://tactics.mallmedia.net/why-your-app-sign-up-numbers-dont-mean-much/#comments</comments>
		<pubDate>Sat, 19 Dec 2015 04:00:35 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[consumer apps]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[engagement]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22528</guid>
		<description><![CDATA[Companies used to consider themselves social media leaders if they had a higher number of Facebook fans and Twitter followers than the competition. We all know better by now. Well, counting heads isn’t that much more useful in the consumer app battle, either, according to Appboy’s recent study. The tech firm analyzed approximately 200 apps, [&#8230;]]]></description>
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		<title>Purina Returns to Millennial Favorite, Puppyhood</title>
		<link>http://tactics.mallmedia.net/purina-returns-to-millennial-favorite-puppyhood/</link>
		<comments>http://tactics.mallmedia.net/purina-returns-to-millennial-favorite-puppyhood/#comments</comments>
		<pubDate>Wed, 16 Dec 2015 23:55:51 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22490</guid>
		<description><![CDATA[Ever wonder how things went for little Chloe and her owner, Max, after Purina&#8217;s first Puppyhood video? The saga continued briefly on one of Purina&#8217;s YouTube channels, but this month it&#8217;s back with its original partners at BuzzFeed for a very special video: Puppyhood in love. When Max meets a girl, he and Chloe are [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Mall Opens Virtually on Xbox One</title>
		<link>http://tactics.mallmedia.net/the-mall-opens-virtually-on-xbox-one/</link>
		<comments>http://tactics.mallmedia.net/the-mall-opens-virtually-on-xbox-one/#comments</comments>
		<pubDate>Fri, 11 Dec 2015 00:00:14 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Technology News]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[mobile commerce]]></category>
		<category><![CDATA[powatag]]></category>
		<category><![CDATA[virtual changing rooms]]></category>
		<category><![CDATA[xbox one]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22420</guid>
		<description><![CDATA[The news of yet another mall opening its doors online might have fallen on deaf ears yesterday in the brick-and-mortar world. This is, after all, the holiday season, when shopping centers vie for record traffic while their tenants enjoy operating in the black. But come January, marketers who are well versed in omni-channel retailing will [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>GoldieBlox Doubles Down on Girl Power</title>
		<link>http://tactics.mallmedia.net/goldieblox-doubles-down-on-girl-power/</link>
		<comments>http://tactics.mallmedia.net/goldieblox-doubles-down-on-girl-power/#comments</comments>
		<pubDate>Wed, 09 Dec 2015 07:59:40 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22425</guid>
		<description><![CDATA[Toy company GoldieBlox has been big on girl power since its launch in 2012. It&#8217;s new campaign takes that a step further. Fast-Forward Girls 2015 not only celebrates the real role models paving the way for today&#8217;s young girls, it also celebrates the young girls who are blazing trails and acting as role models for [&#8230;]]]></description>
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