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	<title>Tactics Online &#187; Facebook</title>
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		<title>Emporia&#8217;s Soft Facebook Launch</title>
		<link>http://tactics.mallmedia.net/emporias-soft-facebook-launch/</link>
		<comments>http://tactics.mallmedia.net/emporias-soft-facebook-launch/#comments</comments>
		<pubDate>Mon, 09 Sep 2013 15:05:35 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[issue2203]]></category>

		<guid isPermaLink="false">http://tacticsmagazine.com/?p=3958</guid>
		<description><![CDATA[Long before it opened Emporia in October 2012, Steen &#38; Strøm had already developed a following for its Swedish mixed-use, super-regional center. That was thanks to a soft launch that it orchestrated on Facebook. Emporia joined the social network on May 30th of that year, keen to start building a rapport with the 455,000 shoppers [&#8230;]]]></description>
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		<title>Shoppers Send Virtual Hugs via Facebook</title>
		<link>http://tactics.mallmedia.net/keeping-it-real/</link>
		<comments>http://tactics.mallmedia.net/keeping-it-real/#comments</comments>
		<pubDate>Sat, 15 Jun 2013 00:16:40 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[issue2202]]></category>

		<guid isPermaLink="false">http://tacticsmagazine.com/?p=3888</guid>
		<description><![CDATA[No need to give up on the warm and fuzzy side of Christmas, just because you’re in the Digital Age. Boulevard Shopping in Brazil made that case last year when it implemented a community relations program that delivered real hugs to mall shoppers, but with an online twist. On a mid-December Sunday, the mall invited [&#8230;]]]></description>
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		<title>Getting the Most of Facebook Ads</title>
		<link>http://tactics.mallmedia.net/getting-the-most-of-facebook-ads/</link>
		<comments>http://tactics.mallmedia.net/getting-the-most-of-facebook-ads/#comments</comments>
		<pubDate>Sat, 23 Mar 2013 14:41:25 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=5803</guid>
		<description><![CDATA[The long-term goal of every product advertiser is simple: sell more products. When a customer to makes a purchase, they go through all the phases of the purchase funnel, a theoretical representation of all the cognitive events that leads a person towards a purchase decision—Awareness → Interest → Desire → Action. Google serves advertisers who [&#8230;]]]></description>
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		<title>It’s, Like, On Facebook</title>
		<link>http://tactics.mallmedia.net/its-like-on-facebook/</link>
		<comments>http://tactics.mallmedia.net/its-like-on-facebook/#comments</comments>
		<pubDate>Fri, 22 Mar 2013 14:05:33 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=5807</guid>
		<description><![CDATA[Centre Commercial Phoenix isn’t giving its customers much choice about whether or not they want to visit its Facebook page. The Mauritius center simply sends them there every time they choose to abide the “click here to find out what’s on” instruction in the Events section of its website. Facebook is where they’ll find details [&#8230;]]]></description>
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		<title>Merry Norte</title>
		<link>http://tactics.mallmedia.net/merry-norte/</link>
		<comments>http://tactics.mallmedia.net/merry-norte/#comments</comments>
		<pubDate>Wed, 23 May 2012 14:47:52 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=6132</guid>
		<description><![CDATA[Take a photo booth-type experience, mix it with Facebook and you get NorteShopping’s Merry Norte experience. Thanks to the marketing tech wizards at SIA Interactive and their Face Tracking solution, shoppers of the Portuguese mall got to pose for picture on a holiday set and share the shots on Facebook. In another activity, shoppers could [&#8230;]]]></description>
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		<title>The Facebook Redesign Challenge</title>
		<link>http://tactics.mallmedia.net/facebook-redesigned-a-challenge-for-brands-2/</link>
		<comments>http://tactics.mallmedia.net/facebook-redesigned-a-challenge-for-brands-2/#comments</comments>
		<pubDate>Sat, 17 Mar 2012 01:53:54 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Technology News]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[issue2101]]></category>

		<guid isPermaLink="false">http://tacticsmagazine.com/?p=2059</guid>
		<description><![CDATA[As of March 30, the new Facebook Timeline will no longer be optional. With the new format, users of the social network will find it easier to employ when it comes to organizing their information. At the same time, brands will have to reformulate their visibility strategies. Facebook is undergoing the most important transformation of [&#8230;]]]></description>
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		<title>Anything? Really?</title>
		<link>http://tactics.mallmedia.net/anything-really/</link>
		<comments>http://tactics.mallmedia.net/anything-really/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 13:16:57 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=6364</guid>
		<description><![CDATA[It might sound risky, but the Arc shopping center in Bury St. Edmunds, UK ran a competition last September that allowed customers to pick their own prize from any shop. “The Snap It, Like It, Win It!” competition took place on Facebook, where contestants had to post a picture of whatever they saw at the [&#8230;]]]></description>
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