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	<title>Tactics Online &#187; Social Media Campaigns</title>
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		<title>Westfield Shoppers Follow Actors&#8217; Style Lead</title>
		<link>http://tactics.mallmedia.net/westfield-shoppers-follow-actors-style-lead/</link>
		<comments>http://tactics.mallmedia.net/westfield-shoppers-follow-actors-style-lead/#comments</comments>
		<pubDate>Thu, 04 Feb 2016 13:45:27 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[celebrity style]]></category>
		<category><![CDATA[variety]]></category>
		<category><![CDATA[westfield]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22912</guid>
		<description><![CDATA[Stylists always claim to be in the know when it comes to celebrities&#8217; red carpet-worthy looks. The Westfield marketing crew can actually do it with a straight face. The developer has signed on as the fashion partner of Variety Studio: Actors on Actors program, where stars of the big screen interview each other and open [&#8230;]]]></description>
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		<title>Kiwi Spreads Joy through Augmented Reality</title>
		<link>http://tactics.mallmedia.net/kiwi-spreads-joy-through-augmented-reality/</link>
		<comments>http://tactics.mallmedia.net/kiwi-spreads-joy-through-augmented-reality/#comments</comments>
		<pubDate>Wed, 02 Dec 2015 21:15:56 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[holiday programs]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22273</guid>
		<description><![CDATA[With the holiday retail season now in full swing, which shopping center doesn&#8217;t claim to have the power to deliver a magical experience to its customers? Kiwi Property, though, believes it might have found a way to live up to expectations this year with a tech-based program. Yesterday, the New Zealand property owner and manager [&#8230;]]]></description>
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		<title>REI Chooses to #OptOutside for Black Friday</title>
		<link>http://tactics.mallmedia.net/rei-chooses-to-optoutside-for-black-friday/</link>
		<comments>http://tactics.mallmedia.net/rei-chooses-to-optoutside-for-black-friday/#comments</comments>
		<pubDate>Fri, 30 Oct 2015 23:00:27 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Technology Lab]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=21851</guid>
		<description><![CDATA[After Black Friday infringed right into Thanksgiving dinner for many last year, shoppers and retailers have started pushing back. Many retailers have pledged to keep their doors closed on Thanksgiving itself, offering deals that begin after midnight or even the following morning. Outdoor retailer REI is going not just a step, but a whole hike [&#8230;]]]></description>
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		<title>Dove Fights For Social Media Self-Esteem</title>
		<link>http://tactics.mallmedia.net/dove-fights-for-social-media-self-esteem/</link>
		<comments>http://tactics.mallmedia.net/dove-fights-for-social-media-self-esteem/#comments</comments>
		<pubDate>Wed, 14 Oct 2015 18:27:51 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Technology Lab]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=21630</guid>
		<description><![CDATA[If you&#8217;re on Facebook or Instagram, you probably know the agony of putting up a photo and getting no Likes &#8211; or the ecstasy of seeing those Likes flood in. Even social media users who&#8217;ve had years to build their own self-esteem fall into that trap&#8212;what hope do young girls have? Not enough, according to [&#8230;]]]></description>
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		<title>Ivanhoé Cambridge Launches YouTube Series</title>
		<link>http://tactics.mallmedia.net/ivanhoe-cambridge-launches-youtube-series/</link>
		<comments>http://tactics.mallmedia.net/ivanhoe-cambridge-launches-youtube-series/#comments</comments>
		<pubDate>Tue, 15 Sep 2015 00:00:11 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Technology Lab]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=21156</guid>
		<description><![CDATA[Shopping centers and mixed-use developments are living organisms, not just brick-and-mortar constructions. That’s the message that Ivanhoé Cambridge is striving to get across through a series of branding videos that it released a few days ago. Through it, the Canadian-based developer that holds more than $48 billion in assets is showing consumers and would-be tenants [&#8230;]]]></description>
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		<title>Nordstrom Goes for Size on Instagram</title>
		<link>http://tactics.mallmedia.net/nordstrom-goes-for-size-on-instagram/</link>
		<comments>http://tactics.mallmedia.net/nordstrom-goes-for-size-on-instagram/#comments</comments>
		<pubDate>Wed, 22 Jul 2015 01:15:03 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Technology Lab]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=20137</guid>
		<description><![CDATA[Success on social media networks comes from content relevance, creativity, and speed. With its latest PR stunt, Nordstrom has made it about size too. The American-based upscale department store giant&#8217;s visual team produced a 55-foot re-creation of a Leith leopard-print dress to hang on a 25-foot long hanger right on its Seattle flagship store&#8217;s rooftop, [&#8230;]]]></description>
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		<title>Dating Is the New Starbucks Marketing Angle</title>
		<link>http://tactics.mallmedia.net/dating-is-the-new-starbucks-marketing-angle/</link>
		<comments>http://tactics.mallmedia.net/dating-is-the-new-starbucks-marketing-angle/#comments</comments>
		<pubDate>Thu, 09 Apr 2015 19:10:51 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Technology Lab]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=8974</guid>
		<description><![CDATA[Starbucks has made its fortune selling “liquid comfort” to go with its wide range of java and tea concoctions. It is now offering comfort of another kind: the perfect place for a first date. The Seattle-based retailer recently used the “Meet at Starbucks” branded feature on the Match.com dating site to reach out to lone [&#8230;]]]></description>
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		<title>Global Influencers Take Over Square One&#8217;s Social Accounts</title>
		<link>http://tactics.mallmedia.net/global-influencers-take-over-square-ones-social-accounts/</link>
		<comments>http://tactics.mallmedia.net/global-influencers-take-over-square-ones-social-accounts/#comments</comments>
		<pubDate>Thu, 09 Apr 2015 17:59:27 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Technology Lab]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=8930</guid>
		<description><![CDATA[The “think globally, act locally” motto seems to have resonated with the marketing strategists in charge of turning Square One shopping center into a premier fashion destination. Last month, they launched the #SQITakeover campaign in partnership with global influencers to bring shoppers up-to-the-minute coverage of Fashion Week events in New York, London, Milan, Paris, and [&#8230;]]]></description>
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		<title>Houndshill&#8217;s Social Media Success Was Sparked by Another Brand&#8217;s Ads</title>
		<link>http://tactics.mallmedia.net/this-malls-social-media-success-was-sparked-by-another-brands-ads/</link>
		<comments>http://tactics.mallmedia.net/this-malls-social-media-success-was-sparked-by-another-brands-ads/#comments</comments>
		<pubDate>Thu, 09 Apr 2015 17:41:41 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Technology Lab]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=8922</guid>
		<description><![CDATA[You might not have heard of Baby Oleg, but at least 3.5 million people have. That’s good for the UK’s Houndshill Shopping Centre. It ran a successful competition last summer with the meerkat character as its theme, and managed to produce that kind of marketing reach. The center’s goal was to promote its own social [&#8230;]]]></description>
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		<title>The Harvey Nichols Brand Story Ends at the Till</title>
		<link>http://tactics.mallmedia.net/the-harvey-nichols-brand-story-ends-at-the-till/</link>
		<comments>http://tactics.mallmedia.net/the-harvey-nichols-brand-story-ends-at-the-till/#comments</comments>
		<pubDate>Wed, 08 Apr 2015 22:36:54 +0000</pubDate>
		<dc:creator><![CDATA[Tactics Admin]]></dc:creator>
				<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Technology Lab]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=8881</guid>
		<description><![CDATA[It is one thing to splurge on a slick advertising campaign; it’s another to turn that investment into retail sales. Harvey Nichols tried to do both last November with its “Into the Woods” theme. “In the depths of the forest where time holds its breadth” is how the UK retailer’s brand story begins, and it [&#8230;]]]></description>
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