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	<title>Tactics Online &#187; Viral Advertising</title>
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		<title>Take the Super Bowl Ad Personality Test</title>
		<link>http://tactics.mallmedia.net/take-the-super-bowl-ad-personality-test/</link>
		<comments>http://tactics.mallmedia.net/take-the-super-bowl-ad-personality-test/#comments</comments>
		<pubDate>Sun, 10 Jan 2016 19:00:04 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>
		<category><![CDATA[super bowl 50 commercials]]></category>
		<category><![CDATA[tv advertising]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22680</guid>
		<description><![CDATA[In just a few weeks, fans of American football will grab their favorite pub food and snacks, find a comfortable seat and take in the action of Super Bowl 50. Between now and then, they’ll have settle for the usual debates around which two teams will most likely end up facing off in the match [&#8230;]]]></description>
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		<title>Purina Returns to Millennial Favorite, Puppyhood</title>
		<link>http://tactics.mallmedia.net/purina-returns-to-millennial-favorite-puppyhood/</link>
		<comments>http://tactics.mallmedia.net/purina-returns-to-millennial-favorite-puppyhood/#comments</comments>
		<pubDate>Wed, 16 Dec 2015 23:55:51 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22490</guid>
		<description><![CDATA[Ever wonder how things went for little Chloe and her owner, Max, after Purina&#8217;s first Puppyhood video? The saga continued briefly on one of Purina&#8217;s YouTube channels, but this month it&#8217;s back with its original partners at BuzzFeed for a very special video: Puppyhood in love. When Max meets a girl, he and Chloe are [&#8230;]]]></description>
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		<title>GoldieBlox Doubles Down on Girl Power</title>
		<link>http://tactics.mallmedia.net/goldieblox-doubles-down-on-girl-power/</link>
		<comments>http://tactics.mallmedia.net/goldieblox-doubles-down-on-girl-power/#comments</comments>
		<pubDate>Wed, 09 Dec 2015 07:59:40 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22425</guid>
		<description><![CDATA[Toy company GoldieBlox has been big on girl power since its launch in 2012. It&#8217;s new campaign takes that a step further. Fast-Forward Girls 2015 not only celebrates the real role models paving the way for today&#8217;s young girls, it also celebrates the young girls who are blazing trails and acting as role models for [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mog Returns for Sainsbury&#8217;s Christmas Ad</title>
		<link>http://tactics.mallmedia.net/mog-returns-for-sainsburys-christmas-ad/</link>
		<comments>http://tactics.mallmedia.net/mog-returns-for-sainsburys-christmas-ad/#comments</comments>
		<pubDate>Wed, 25 Nov 2015 00:29:34 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22221</guid>
		<description><![CDATA[Sainsbury&#8217;s 2014 Christmas ad was panned by many as a mistake: the brand made use of the story of the Christmas truce of 1914 in what some considered a crass, commercial manner. This year, the retailer has taken a safer path. It reached out to children&#8217;s author Judith Kerr to tell a tale of Mog [&#8230;]]]></description>
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		<title>&#8216;Fierce&#8217; Barbie Ad Catapults Moschino Collaboration</title>
		<link>http://tactics.mallmedia.net/fierce-barbie-ad-catapults-moschino-collaboration/</link>
		<comments>http://tactics.mallmedia.net/fierce-barbie-ad-catapults-moschino-collaboration/#comments</comments>
		<pubDate>Wed, 18 Nov 2015 23:55:59 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22117</guid>
		<description><![CDATA[Just in time for the holiday season, Barbie has a an exciting new look: a full, designer Moschino outfit, accessories and all. It is, in a word, fierce &#8211; and that&#8217;s also the word that everyone on social media is using to describe the ad for the limited-edition Barbie. It&#8217;s not because Mattel created a [&#8230;]]]></description>
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		<title>John Lewis Has Competition for Its Annual Holiday Ad</title>
		<link>http://tactics.mallmedia.net/john-lewis-has-competition-for-its-annual-holiday-ad/</link>
		<comments>http://tactics.mallmedia.net/john-lewis-has-competition-for-its-annual-holiday-ad/#comments</comments>
		<pubDate>Wed, 11 Nov 2015 23:55:04 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=22017</guid>
		<description><![CDATA[John Lewis always makes a statement with its annual Christmas ad, and this year is no exception. The retailer spent a reported £7 million (approximately US$10 million) to create an award-worthy short about a little girl reaching out to the man on the moon. As always, it&#8217;s a tear-jerker. But while the ad has been [&#8230;]]]></description>
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		<title>Barbie Reimagines Possibilities for Girls</title>
		<link>http://tactics.mallmedia.net/barbie-reimagines-possibilities-for-girls/</link>
		<comments>http://tactics.mallmedia.net/barbie-reimagines-possibilities-for-girls/#comments</comments>
		<pubDate>Thu, 05 Nov 2015 00:00:50 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=21937</guid>
		<description><![CDATA[Recently, we&#8217;ve seen a spate of ads that build an audience by offering empowering messages to young girls and women. Dove, Always, and Goldieblox have all run successful ad campaigns on that principal. Now there&#8217;s a new contender in the empowerment ring: Barbie. Despite Mattel&#8217;s history of creating dolls with powerful jobs &#8212; doctors, astronauts [&#8230;]]]></description>
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		<title>Target Treatster: Kid Treat or Parent Trick?</title>
		<link>http://tactics.mallmedia.net/target-treatster-kid-treat-or-parent-trick/</link>
		<comments>http://tactics.mallmedia.net/target-treatster-kid-treat-or-parent-trick/#comments</comments>
		<pubDate>Thu, 29 Oct 2015 23:00:29 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[treatster]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=21883</guid>
		<description><![CDATA[Target has launched Treatster.Target.com, a micro-site where families can explore their town’s best trick-or-treating spots. Once they’ve enabled the location services in their Web browser, they can view and endorse other people’s Halloween finds with a thumbs-up on a GPS-enabled map, or make their own suggestions by adding pumpkins to their favorite locations—the bigger the [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tesco Gets Spooky for Halloween</title>
		<link>http://tactics.mallmedia.net/tesco-gets-spooky-for-halloween/</link>
		<comments>http://tactics.mallmedia.net/tesco-gets-spooky-for-halloween/#comments</comments>
		<pubDate>Wed, 28 Oct 2015 22:55:07 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>
		<category><![CDATA[halloween]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=21835</guid>
		<description><![CDATA[Grocers usually focus on Halloween treats: the candies and chocolates that fill trick-or-treaters&#8217; bags on All Hallow&#8217;s Eve. For its latest ad, however, Tesco goes straight for the tricks, creating a &#8220;spookermarket&#8221; that&#8217;s far too spooky for us. Seriously: if a shopping trip involves severed heads, jump scares and living scarecrows, it&#8217;s probably time to [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Doe As Barras Turns Wasted Space Into Opportunity</title>
		<link>http://tactics.mallmedia.net/doe-as-barras-turns-wasted-space-into-opportunity/</link>
		<comments>http://tactics.mallmedia.net/doe-as-barras-turns-wasted-space-into-opportunity/#comments</comments>
		<pubDate>Wed, 07 Oct 2015 19:53:37 +0000</pubDate>
		<dc:creator><![CDATA[Nissa Campbell]]></dc:creator>
				<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[Viral Advertising]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=21554</guid>
		<description><![CDATA[If you&#8217;ve ever uploaded anything from a phone camera onto YouTube, you&#8217;ve probably encountered the dreaded black bars. Filming vertically seems entirely natural on a phone, but video sites simply aren&#8217;t designed for vertical videos. Black bars are shown on both sides of the content to fill out the video&#8217;s normal horizontal space. Now someone [&#8230;]]]></description>
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