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	<title>Tactics Online</title>
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	<description>The Global Online News Source for Shopping Centers</description>
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		<title>Retailer News Sample #1</title>
		<link>http://tactics.mallmedia.net/retailer-news-1/</link>
		<comments>http://tactics.mallmedia.net/retailer-news-1/#comments</comments>
		<pubDate>Mon, 30 May 2016 16:37:59 +0000</pubDate>
		<dc:creator><![CDATA[Scott Balfour]]></dc:creator>
				<category><![CDATA[Retailer News]]></category>

		<guid isPermaLink="false">http://tactics.mallmedia.net/?p=23642</guid>
		<description><![CDATA[This is just a sample post to test our new Retailer News section.]]></description>
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		<title>Chatswood Chase Unveils Fashion Showcase</title>
		<link>http://tactics.mallmedia.net/chatswood-chase-unveils-fashion-showcase/</link>
		<comments>http://tactics.mallmedia.net/chatswood-chase-unveils-fashion-showcase/#comments</comments>
		<pubDate>Wed, 30 Mar 2016 16:33:09 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Catwalk Shows]]></category>
		<category><![CDATA[Style Lounge]]></category>
		<category><![CDATA[autumn winter campaign]]></category>
		<category><![CDATA[vip fashion showcase]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23543</guid>
		<description><![CDATA[The global &#8220;buy local&#8221; movement has focused a lot of attention on the benefits of sourcing food and certain manufactured goods locally, but it&#8217;s expanded beyond that. Now retail destinations such as Chatswood Chase are celebrating their local fashion scene, too. For its Autumn Winter 2016 fashion showcase, the Sydney shopping center called on Australian [&#8230;]]]></description>
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		<title>V-Day Flipbooks Starring Mall Shoppers</title>
		<link>http://tactics.mallmedia.net/shoppers-star-in-their-own-flipbooks/</link>
		<comments>http://tactics.mallmedia.net/shoppers-star-in-their-own-flipbooks/#comments</comments>
		<pubDate>Wed, 30 Mar 2016 16:00:49 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Sales Promotions & More]]></category>
		<category><![CDATA[Seasonal Giveaways]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23569</guid>
		<description><![CDATA[With the bridal season now well underway, we thought we&#8217;d share one of the best love-focused ideas to come out of shopping centers this past Valentine&#8217;s Day. Phoenix-Center, Allee-Center Remscheid and other German malls from ECE Projekmanagement&#8216;s (ECE) portfolio held interactive flipbook-making events in their common areas. A flipbook, which is called daumenkino (or thumb [&#8230;]]]></description>
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		<title>Shopping at Broadway Sydney Is Virtually Trippy</title>
		<link>http://tactics.mallmedia.net/shopping-at-broadway-is-virtually-trippy/</link>
		<comments>http://tactics.mallmedia.net/shopping-at-broadway-is-virtually-trippy/#comments</comments>
		<pubDate>Wed, 30 Mar 2016 15:45:51 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Technology Lab]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[custom F&B app]]></category>
		<category><![CDATA[food court redevelopment]]></category>
		<category><![CDATA[virtual reality]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23601</guid>
		<description><![CDATA[You can tell shoppers about your new stores and eateries, or you can show them. We don&#8217;t need to tell you which option might be most effective in this Digital Era. Broadway Sydney&#8216;s Justine Saltmarsh is all for making a visual impact, and the manager recently unveiled a custom &#8220;Mix It Up&#8221; app that gives [&#8230;]]]></description>
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		<title>Rescue Dogs Find Homes at BTC</title>
		<link>http://tactics.mallmedia.net/rescue-dogs-find-homes-at-the-mall/</link>
		<comments>http://tactics.mallmedia.net/rescue-dogs-find-homes-at-the-mall/#comments</comments>
		<pubDate>Wed, 30 Mar 2016 15:30:40 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Charity Partnerships]]></category>
		<category><![CDATA[Community Room]]></category>
		<category><![CDATA[pet events]]></category>
		<category><![CDATA[rescue dog adoptions]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23581</guid>
		<description><![CDATA[It&#8217;s easy to fall in love with a puppy. The fascination wears off, though, after months or mere weeks of feeding the growing puppy, walking it, training it, and picking up after it, pushing some dog owners to abandon their pets at shelters. Many of those pets end up being put down, and Auckland&#8217;s Botany [&#8230;]]]></description>
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		<title>Mall of America Hires Kid Reporter</title>
		<link>http://tactics.mallmedia.net/mall-of-america-hires-kid-reporter/</link>
		<comments>http://tactics.mallmedia.net/mall-of-america-hires-kid-reporter/#comments</comments>
		<pubDate>Wed, 30 Mar 2016 14:45:46 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Celebrity Appearances]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[child ambassador]]></category>
		<category><![CDATA[mall of america kid reporter]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23621</guid>
		<description><![CDATA[Reporter Ryan has just wrapped up an exclusive interview with movie star Kate Hudson. Not bad for a young newshound. Actually, we should really call him Ryan The Kid Reporter. That&#8217;s his official title and he&#8217;s been chosen as the Mall of America&#8216;s on-site correspondent. You can catch his interviews on the center&#8217;s blog. So [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bagpuss Draws Kids In at the Hildreds</title>
		<link>http://tactics.mallmedia.net/bagpuss-draws-kids-in-at-the-hildreds/</link>
		<comments>http://tactics.mallmedia.net/bagpuss-draws-kids-in-at-the-hildreds/#comments</comments>
		<pubDate>Wed, 30 Mar 2016 14:30:04 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Décor Themes]]></category>
		<category><![CDATA[Design Studio]]></category>
		<category><![CDATA[animatronics]]></category>
		<category><![CDATA[easter display]]></category>
		<category><![CDATA[seasonal ddisplays]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23615</guid>
		<description><![CDATA[Here he goes again. Steve Andrews, the manager at the Hildreds Shopping Centre, likes to surprise his customers with arresting and original theme decor, and his latest one came this past Easter. Instead of focusing on the Easter Bunny and his eggs, the center&#8217;s display stars Bagpuss, the famous pink and white cat, and features [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Oakridge Brings van Gogh to the Masses</title>
		<link>http://tactics.mallmedia.net/oakridge-brings-van-gogh-to-the-masses/</link>
		<comments>http://tactics.mallmedia.net/oakridge-brings-van-gogh-to-the-masses/#comments</comments>
		<pubDate>Wed, 23 Mar 2016 17:00:50 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Décor Themes]]></category>
		<category><![CDATA[Design Studio]]></category>
		<category><![CDATA[van gogh museum collection on tour]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23445</guid>
		<description><![CDATA[Oakridge Centre (Oakridge) re-positioned its brand at the intersection of art, fashion and retail a few months ago. The first reveal was a visual campaign developed in partnership with the National Gallery of Canada. Now the upscale Vancouver mall has gone further afield, forging an alliance with the Van Gogh Museum (VGM) in Amsterdam, The [&#8230;]]]></description>
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		<title>Westfield Shoppers Help Create Upcycle Art</title>
		<link>http://tactics.mallmedia.net/westfield-shoppers-create-upcycle-art/</link>
		<comments>http://tactics.mallmedia.net/westfield-shoppers-create-upcycle-art/#comments</comments>
		<pubDate>Wed, 23 Mar 2016 16:30:15 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Community Room]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[interactive public art]]></category>
		<category><![CDATA[plastic bag recycling]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23469</guid>
		<description><![CDATA[Have you ever heard of plarn? It&#8217;s a way to creatively reuse plastic bags by turning them into yarn to make craft projects like little coin purses, bracelets, wall art, and baskets. If you&#8217;re already thinking of green mall workshops, then you&#8217;re on Westfield Horton Plaza&#8216;s track. Until April 1, the California center is inviting [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>QVB Reveals Its Latest Sydney Style Icon</title>
		<link>http://tactics.mallmedia.net/qvb-celebrates-sydney-style-icons/</link>
		<comments>http://tactics.mallmedia.net/qvb-celebrates-sydney-style-icons/#comments</comments>
		<pubDate>Wed, 23 Mar 2016 16:00:21 +0000</pubDate>
		<dc:creator><![CDATA[Myriam Beaugé]]></dc:creator>
				<category><![CDATA[Fashion Blogs]]></category>
		<category><![CDATA[Style Lounge]]></category>
		<category><![CDATA[miranda otto]]></category>
		<category><![CDATA[style icons]]></category>

		<guid isPermaLink="false">http://www.tacticsmagazine.com/?p=23478</guid>
		<description><![CDATA[Celebrity endorsements are supposed to have lost some of their marketing power in this era of social media, Joe Average blogging, and peer counseling. We beg to differ. Consumers might not be willing to blindly follow a celebrity&#8217;s advice anymore, foregoing all other sources, but they&#8217;re still fascinated by A-listers. Why else would fashion brands, [&#8230;]]]></description>
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