CF Fairview to Grant Santa Flight Wishes

Charity Partnerships, Community Relations, Community Room

Pointe-Claire shopping center teams up with Air Transat and Children’s Wish Foundation to send families off in search of St. Nick in holiday contest.

CF Fairview Pointe Claire could be looking at record Santa photo sales and stroller rental bookings this year if its contest takes off. Until December 1, The Canadian mall and its visiting families will be swapping receipts for both with forms t[...] Tactics Subscribers Read More...

Swansgate Shoppers Rally For Breast Cancer Care

Charity Partnerships, Community Room

Image credits: Swansgate Shopping Centre

Crazy Hats charity appeal raises funds for an important cause.

Swansgate Shopping Centre came out of October with great news: £3,340 (US $5137) raised for breast cancer care during Breast Cancer Awareness Month. The center invited volunteers from the Crazy Hats Breast Cancer Appeal in for two days of c[...] Tactics Subscribers Read More...

Target Helps Kids Get Active and Save Lives

Charity Partnerships, Technology Lab, Technology News

Partnership with UNICEF leads to unique wearable tech for kids.

Wearable technology is still in its infancy, so it's no surprise when a company comes out with a new toy that's less than entirely useful. Take DrumPants, for example: pants that are also drums (or are they drums that are also pants?). But Ta[...] Tactics Subscribers Read More...

UCM Bags Are on the Move

Charity Partnerships, Community Room

Shoppers could win a brand new tote, backpack or traveling bag in this Canadian mall’s back-to-school promotion.

There are three distinctive bags making their way through Ontario’s Upper Canada Mall (UCM) stores, and they’re being stashed with lots of goodies. A Danier men’s weekend bag, RUDSAK women’s tote, and Herschel backpack for tweens are par[...] Tactics Subscribers Read More...

Ralph Lauren Steps Into Neverland

Charity Partnerships, Community Room

Peter Pan-themed NYC catwalk show and fall collection are tied to Ralph Lauren’s Children’s Literacy Program awareness campaign and fundraiser.

Shoppers with the means to buy designer clothing for their children rarely need an excuse to do so, but Ralph Lauren is giving them one anyway: to help increase the literacy level of future generations. The American fashion house that is known f[...] Tactics Subscribers Read More...

Highcross Leicester Helps Break Down the Stigma Around Disability

Charity Partnerships, Community Room

Image credits: John Coster, CC BY 2.0

The center works with Leicestershire Centre for Integrated Living on a series of summer events to bring its community closer together.

Shopping centers are the hearts of many communities, communities that inevitably include a diverse group of people. This brings with it an opportunity to highlight members that don't often get much attention, an opportunity that Highcross Leices[...] Tactics Subscribers Read More...

Owl Spotting at Bullring Birmingham

Charity Partnerships, Community Room

The Big Hoot exhibit is among a growing list of participatory public art events that Wild in Art brings to communities across the UK.

The UK seems to be prone to giant animal invasions. The latest one has turned Birmingham into the ideal place to spot owls, large colorful ones, all around the city. In fact, Bullring shopping center has made room for four of them as an official[...] Tactics Subscribers Read More...

A Priceless Gift

Charity Partnerships, Community Room

Colombian sister malls join forces with their shoppers to grant local children’s wish for an education

Any given month, a mall somewhere in Colombia is raffling off luxury prizes. It’s become somewhat of a tradition, but two Parque centers in Bogota chose to do something different last holiday season. With growing social disparities, increasing[...] Tactics Subscribers Read More...

UNICO Champions Homeless Seniors Cause

Charity Partnerships, Community Room

Colombian outlet center hosted a 98-hour radiothon to raise awareness and collect donations for a local shelter

As the world’s population ages, concerns over the plight of seniors in need is growing, particularly in urban areas. Getting old with little means is tough enough, so just imagine adding homelessness and all the issues that come with it—from[...] Tactics Subscribers Read More...

MACERICH AMONG WORLD GAMES HOSTS

Charity Partnerships, Community Room

The developer’s top Southern California properties are supporting the L.A. Special Olympics World Games by hosting foreign athletes, coaches, and spectators.

If you're a sports fan, keeping up with this summer's big events has to be a challenge. The FIFA Women's World Cup, the Pan Am Games and Parapan Am Games, the Tour de France—there's a lot follow. In the Greater Los Angeles region, though, the [...] Tactics Subscribers Read More...