Omega Turns Back Time at GUM Center

Watch brand takes over mall’s corridor with pieces dating back to the early 1900s.

You can tell a lot about the condition of women in any given era by the fashion of the times. According to luxury brand Omega, the same goes for timepieces. Until March 29, it is taking shoppers down memory lane at the GUM center in Moscow, Russ[...] Tactics Subscribers Read More...

Shoppers Take Selfies in Giant Red Shoe

Design Studio, Visual Merchandising

Harbour Town Gold Coast launches visual campaign ahead of its redevelopment.

Any stylist will tell you that a pair of red heels is sure to make a statement. Harbour Town Gold Coast is already tough to miss since it is Australia’s biggest outlet mall, but it too is using a red stiletto-heeled pump to let every tourist k[...] Tactics Subscribers Read More...

Wilderness Trail Ahead!

Design Studio, Visual Merchandising

There’s nothing like new outdoor gear to make you want to answer the call of the wild.

When America’s Paramus Park Mall was ready to celebrate the grand opening of its 14,000 square-foot L.L. Bean outdoor clothing and equipment store last November, it went all out and did its best to help shoppers envision themselves on their ne[...] Tactics Subscribers Read More...

In Full View

Design Studio, Visual Merchandising

St. David’s Shopping Centre drives footfall and sales with a simple pod scheme.

Before Apple Inc. took the personal electronics industry by storm, there were pods. No "i", just pods, or streamlined enclosures that could be used to display and promote merchandise. By the looks of it, these handy little units still have their[...] Tactics Subscribers Read More...

Marketing in the Fast Lane

Design Studio, Style Lounge, Visual Merchandising

As a thoroughfare, Holt Renfrew Centre enjoys plenty of traffic. To retain some of the passersby and turn them into shoppers, the mall used interactive display modeling.

Marketers at Canada’s Holt Renfrew Centre have to be quick if they want any chance of grabbing shoppers’ attention. With 13 million visitors annually, the centre has no trouble maintaining high footfall. However, its configuration as a thoro[...] Tactics Subscribers Read More...

History Lurks on Halloween!

Design Studio, Sales Promotions & More, Seasonal Giveaways, Visual Merchandising

Mall at Assembly Square celebrated its 10th anniversary on Halloween. Accordingly, it hosted a month-long Halloween celebration.

The tenth anniversary of Mall at Assembly Square in Boston, Massachusetts happened to fall on Halloween. In celebration of the two events, the mall held a series of events around "MASQuerade" which also matched the initials of the center. Since [...] Tactics Subscribers Read More...