Mall of America Hires Kid Reporter

Ryan shows potential and poise as he interviews a famous actress.

Reporter Ryan has just wrapped up an exclusive interview with movie star Kate Hudson. Not bad for a young newshound. Actually, we should really call him Ryan The Kid Reporter. That's his official title and he's been chosen as the Mall of America[...] Read More...

Disney Brings Harbour City’s Christmas Avenue to Life

Celebrity Appearances, Entertainment

Image credits: Harbour City

Over 40 Disney characters feature in the center’s stunning Christmas display.

Being just a twenty-minute drive from Hong Kong Disneyland has its perks for Harbour City shopping center. Perks like festive attractions that feature everyone's favorite Disney characters. This Christmas, the center is all about the Happily Eve[...] Tactics Subscribers Read More...

British Royal Air Force Helps Breitling Bluewater Take Flight

Celebrity Appearances, Entertainment

Image credits: Breitling

A visit from the RAF Aerobatics team makes for a thrilling grand opening.

Swiss watchmaker Breitling, 'official supplier to the world of aviation,' has a new home at Bluewater shopping center. The occasion of its opening called for something special - something inspired by that same world of aviation - and the retaile[...] Tactics Subscribers Read More...

Celebrity Designers Create All-New Parents’ Room for Robina Town Centre

Amenities, Celebrity Appearances, Customer Service

Robina Town Centre sought out well-known designers Ayden and Jess for its latest family-friendly efforts.

Ayden and Jess Hogan are celebrity designers whose talents have been highlighted on Australia's The Block Triple Threat and Reno Rumble. They're also a married couple with two children, so they were a natural choice when Robina Town Centre went [...] Tactics Subscribers Read More...

Feeling Lucky?

Celebrity Appearances, Entertainment

Lucky hockey fans win Calgary Flames season tickets in a North Hill Centre giveaway that drew more than 6,700 participants.

Canada’s North Hill Centre (NHC) went for the tried and true when it came time to develop its holiday program last year, then it added a dash of excitement. “What we knew was that people in Calgary really wanted to win Calgary Flames hock[...] Tactics Subscribers Read More...

The Celebrity Draw

Celebrity Appearances, Entertainment

Using a live celebrity performance can produce a lot of benefits, from attracting local media attention to encouraging word-of-mouth marketing to making lasting consumer impressions.

Nothing draws attention like celebrities. They are perhaps the most powerful marketing force in popular culture. Whether it is gossip about them in the media or a great concert they put on, they are sure to generate buzz anywhere they go. But si[...] Tactics Subscribers Read More...

She’s Alive!

Celebrity Appearances, Entertainment

Lakeside Shopping Centre topped its 50-foot Christmas tree with a live fairy actress.

How do you perch a living Christmas fairy on top of a 50-foot tree? With a 30-tonne crane and a crew of 10 workers with really steady hands. Oh yes, and you also need a willing participant. Luckily for the UK’s Lakeside Shopping Centre (Lakesi[...] Tactics Subscribers Read More...

A Doctor Performing Miracles

Celebrity Appearances, Entertainment

SG Celebrity brings actor Peter Facinelli to Harrisburg Mall to meet with fans and help raise money for charity.

Let’s start with the disclaimer: Peter Facinelli isn’t a doctor. But don’t bother arguing the point with the fans who stormed Harrisburg Mall in Pennsylvania, USA this past October 4. As far as they are concerned, he is both Dr. Carlisle C[...] Tactics Subscribers Read More...

Diversity at Play

Celebrity Appearances, Community Room

The Glades provides entertainment while supporting its community with an appearance by dance group Diversity.

The Glades in Bromley, UK mixed entertainment with community outreach when it held a special meet-and-greet in Head, its new music and movie store. On November 19, dance group Diversity, this year’s winner of hit TV show “Britain’s Got [...] Tactics Subscribers Read More...

It’s Show Time

Celebrity Appearances, Entertainment, Food & Beverage, Grand Openings, Special Events, Style Lounge

Consumers need a compelling reason to put down their gadgets, step away from the TV, and go to the mall. Simple entertainment just doesn’t cut it anymore.

When the curtain rises on opening day, the number one thing a stage producer hopes for is a packed house. Marketers strive for the same outcome in the theatre of retail. That may well be their biggest problem. Developing special events is an [...] Tactics Subscribers Read More...