Hinkler Central Takes Shoppers on Grocery Hunt

Gift Cards, Sales Promotions & More

All that stands between shoppers and $3,000 in gift cards is 120 stickers hidden in the grocery aisles of two Australian retailers.

Australia’s Hinkler Central Shopping Centre (Hinkler) is giving away $3,000 in gift cards, and customers will have to go grocery shopping to earn them. In a bid to drive traffic to tenants Coles and Woolworths, the center has hidden 120 sticke[...] Tactics Subscribers Read More...

Saving Up for a Festive Season

Gift Cards, Sales Promotions & More

Why wait until Black Friday when you can follow The Potteries’ lead and invite shoppers to spend on gifts well ahead of the holidays?

These days, £5 ($8) won’t get you too far when it comes to shopping for holiday gifts. Still, for customers at The Potteries, this small investment could be the first step in developing a workable budget in anticipation of the festive season.[...] Tactics Subscribers Read More...

Shaking Things Up

Gift Cards, Sales Promotions & More

An aggressive gift card promotion and advertising campaign finally moved shoppers to check out the new Terraza Lomas Verdes center.

Gigante Grupo Inmobiliario built its Gran Terraza Lomas Verdes (Lomas Verdes) lifestyle center in Mexico and opened its doors in 2010, but getting shoppers to come was a challenge given the stiff competition coming from other centers. So with th[...] Tactics Subscribers Read More...

Got Fans?

Gift Cards, Sales Promotions & More

Mall capitalizes on customers’ love of their local NHL hockey team with pregame GWP promotion.

The City of Winnipeg, Canada has been hyped up since the recent return of its Jets professional hockey team. Portage Place got in the spirit too, and it’s running an ongoing sales promotion for Jets fans. Every home game day, shoppers who spen[...] Tactics Subscribers Read More...

Everything under the Sun

Gift Cards, Sales Promotions & More

Nordstrom breaks out of its holiday mould and tries to promote gift cards as the ideal presents for other important occasions.

It’s about time that a major retailer acknowledged that there’s more to the holidays than Christmas. Nordstrom gets the clairvoyance prize for offering a Hanukkah-branded gift card as part of its promotional lineup, along with other cards br[...] Tactics Subscribers Read More...

Gift Vouchers By Design

Gift Cards, Sales Promotions & More

College students pocket cash by winning a contest to design their local mall’s gift vouchers.

LAGO shopping center in Konstanz, Germany has a fresh new series of gift vouchers for sale, and it has four talented students to thank for that. The vouchers’ graphics are this year’s chosen winners in a design competition that LAGO holds an[...] Tactics Subscribers Read More...

Weekend Warriors

Gift Cards, Sales Promotions & More

From $39.99 to $399.99, these weekend experience gift packs are suitable for anyone. Develop your own and incorporate them into your gift card program!

Freetime Omnimedia looked inside the box to develop its latest promotional concept: the Weekend Gift Box. Available in more than one thousand drugstores across Canada, the box contains a gift certificate redeemable for any of several all-incl[...] Tactics Subscribers Read More...

Style on a Dime

Gift Cards, Mall Websites, Style Lounge

General Growth malls team up with TLC’s What Not To Wear to offer shoppers wardrobe tips and advice.

Shoppers at General Growth (GGP) malls are about to get a style reality check. The developer and TLC’s What Not To Wear crew have teamed up to enlighten the fashion impaired. Aptly named Shop Smart Look Fab, their new show teaches consumers wh[...] Tactics Subscribers Read More...

On-Ice Shoot-Out

Gift Cards, Sales Promotions & More

CrossIron Mills partners with the Calgary Sun newspaper and Calgary Flames hockey club for the Flames’ 30th anniversary season.

This is a big year for Canada’s Calgary Flames. The hockey club is celebrating its 30th anniversary season and it’s partnered with CrossIron Mills and the Calgary Sun newspaper to mark the milestone. CrossIron Mills is giving away a $30,0[...] Tactics Subscribers Read More...

Alive And Teaching

Gift Cards, Seasonal Giveaways, Social Media Campaigns, Sustainability

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers.

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers last year. With the help of Santa’s elves, Holly walked around the California open-air center for a few hou[...] Tactics Subscribers Read More...