The Promenade unveils its updates during the busiest time of year, and achieves a record-breaking productivity high.
Yorkdale Shopping Centre’s marketing team launched a Corporate Fashion Seminar program in April 2007 after a few years of hosting occasional workshops to gauge market interest.
Developers Diversified Realty launches ISLA Gift Cards that are accepted at 15 centers on the island.
Layton Hills Mall raised gift certificate sales 362%, in part by identifying and updating records of local businesses and corporations. Local businesses then received a free movie kit, complete with a spoofed film promoting Layton Hills gift certificates.
West Manchester Mall had 50 boys and girls competing for prizes in a Pocahontas and John Smith look-alike contest. Afterwards, shoppers were encouraged to stay for the back-to-school fashion show.
To encourage repeat traffic, Coquitlam Centre gave shoppers the chance to win prizes by depositing promotional newspaper inserts at the mall between certain dates. The mall received 4,392 entry forms, a six percent return.
Looking to set itself apart from the competition, the Galleria of Dallas, Texas, minted “Galleria Gold”—coins in $10, $20, and $50 denominations that function like traditional mall gift certificates. A $17,000 campaign to spread the word led to a 61% increase in Galleria Gold sales, and a 57% increase in the average transaction.
To drive mall gift certificate sales, Huntington Beach Mall offered a free $10 gift certificate to any shopper who purchased four $25 gift certificates (to a limit of $50 in free certificates). It worked: gift certificate sales for December totaled just under $40,000 – a 310 percent increase over 1992.
Sheppard Centre aimed to include everyone in its Valentine’s Day promotion, “Follow Your Heart to Sheppard Centre”.