Musgrave Mall Turns Parkade into Event Venue

Entertainment, Special Events

Musgrave is looking beyond traditional retail space to generate revenue, and it's found yet another source: its parkade. The South African shopping center's agency, Primedia Lifestyle Marketing Services, has turned the facility's fifth floor int[...] Tactics Subscribers Read More...

Kids Make Futuristic Gadgets at The Mall

Entertainment, Special Events

The Mall Wood Green in the UK was recently on the hunt for the most mind-blowing gadgets of the future, and it looked to kids to create them. Shoppers will soon be able to discover what ideas came out of the afternoon Gadget Design Center sessio[...] Tactics Subscribers Read More...

Park Royal Gets A Peek at NY Fashion Week

Entertainment, Special Events

The Michael Kors label has just made its grand entrance at this year's New York Fashion Week, but shoppers at one Canadian mall had already plenty to post on their social pages before all the catwalk guests had made it to their seats. You see, P[...] Tactics Subscribers Read More...

Guinness World Records Seeks Mall Hosts

Entertainment, Special Events

Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, it[...] Tactics Subscribers Read More...

Meadowhall to Appoint Student Director

Entertainment, Special Events

Meadowhall in Sheffield, UK, has added an extra seat in its boardroom and it's reserving it for its first-ever student director. The shopping center has now launched a search to find the right person to officially join its management team and he[...] Tactics Subscribers Read More...
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