App Eases Navigation for the Visually Impaired

Customer Service, Special Needs, Wayfinding

MetroCity mall uses app to help guide the visually impaired shoppers

Once considered the next best thing in location-based technology, enabling retail marketers to deliver promotional offers near the point of sale, beacons are now at the heart of a solution that's breaking new ground in the delivery of services t[...] Tactics Subscribers Read More...

WEM Tackles Parking Problems on Social Media

Customer Service, Wayfinding

West Edmonton Mall uses Twitter to let users know where to park

It doesn't matter which mall you go to, you're bound to see someone have a meltdown over parking. Some property managers deal with this by adding more attendants to assist shoppers, while others invest in high-tech wayfinding systems. Canada's W[...] Tactics Subscribers Read More...

Your Mall: Secure and Accessible

Property Management, Shopping Center Business, Wayfinding

Very often, wayfinding and security fall under the operational umbrella. If your mall’s signage isn’t helping drive traffic, and your security lacks perception, then it’s likely affecting your marketing initiatives.

Operations at your mall may have its own budget and even its own manager but whether you're a marketing director or a mall manager, operational decisions directly affect the marketing of your mall. Very often, wayfinding and security fall und[...] Tactics Subscribers Read More...