Shopping at Broadway Sydney Is Virtually Trippy

New “Mix It Up” app gives new dimension to Sydney center’s retail experience.

You can tell shoppers about your new stores and eateries, or you can show them. We don't need to tell you which option might be most effective in this Digital Era. Broadway Sydney's Justine Saltmarsh is all for making a visual impact, and the ma[...] Read More...

Why App Sign-up Numbers Don’t Mean Much

Apps, Technology Lab

According to Appboy’s recent research, the real key indicator to focus on is consumers’ early and sustained engagement with your mobile app.

Companies used to consider themselves social media leaders if they had a higher number of Facebook fans and Twitter followers than the competition. We all know better by now. Well, counting heads isn’t that much more useful in the consumer app[...] Tactics Subscribers Read More...

Taubman Centers Expands Its Use of StepsAway

Apps, Technology Lab

Image credits: StepsAway

The REIT is bringing StepsAway’s mobile retail solution to four more malls before the end of the year.

As the Internet of Things takes over, developers and centers are rushing to find mobile retail solutions that will let them offer shoppers personalized, relevant offers. For Taubman Centers, that solution is StepsAway. “Since we began using[...] Tactics Subscribers Read More...

BCC Finds New Opportunities for Loyalty in an App

Apps, Technology Lab

Bramalea City Centre’s new app makes tracking loyalty program interactions a breeze.

Call it the second wave of shopping center app development: even those centers that opted for mobile websites are now considering apps, because beacon technology allows them opportunities for fascinating app interactions. Bramalea City Centre (B[...] Tactics Subscribers Read More...

Follow the Penguin

Apps, Technology Lab

Harmony Internet helps Broadway Shopping Centre create some AR holiday magic

Mall shoppers rarely need directional signage to find Santa during the holidays. His grotto is usually smack in the middle of the common area. But that doesn’t mean it’s necessarily pointless to lead them there. Take Broadway Shopping Centre[...] Tactics Subscribers Read More...

Bendigo Treasure Hunters Get Smart

Apps, Technology Lab

Looking for retail treasure troves is still in vogue at the mall, but today’s kids want tech tools in their pirate navigation kits.

Don’t say it. We know there is something magical about watching kids fully engaged in an old-fashioned treasure hunt, panting noisily and sweat beading from their foreheads. The latter you will still get even with the hunt’s 2.0 version, whi[...] Tactics Subscribers Read More...

Is Your App Worth Pinning?

Apps, Technology Lab

Yes, Pinterest now let’s you pin more than images and links; you can also access apps and download them to your iOS device without leaving the platform.

That is the question remaining if you want to make the most of Pinterest as a marketing tool for your shopping center. The platform now allows users to pin whatever iOS app they come across, and download it to their iPhone or iPad from within th[...] Tactics Subscribers Read More...

Chewing Up Marketshare: Apps for Fast Foodies

Apps, Technology Lab

Quick and reliable service is what coffeehouses and eateries are banking on to elevate the status of the fast-food experience they offer customers.

It’s now respectable for restaurants and coffeehouses to compete on speed. In fact, gaining speed has been the motivator behind some new retail app and website pilot projects this year, and these should make for an interesting battle for patro[...] Tactics Subscribers Read More...

Virtual Holidays

Apps, Technology Lab

No Santa? No problem. Kohl’s shoppers still got their holiday memento by using the virtual Snapshots with Santa service.

Kohl’s department store found a sweet spot in the on-site/online retailing balance last year. Its Snapshots with Santa service had digital-minded shoppers coming into its stores to create virtual greeting cards. After downloading the free K[...] Tactics Subscribers Read More...

One, Two, Three, Pull!

Apps, Technology Lab

Bluewater gives the traditional Christmas cracker a technology twist.

Crackers are probably as British as Christmas gets. After all, London sweet-maker Tim Smith did invent them in the mid-19th Century. No wonder Bluewater (Kent, UK) managed to convince 46,628 shoppers to pull its virtual cracker last holiday seas[...] Tactics Subscribers Read More...