Mall System Recognizes Car License Plates

No more parking lot “squatters” stealing spots from shoppers at Macquarie Centre.

Shopping at Macquarie Centre has its privileges, and they begin as soon as you drive up to the property. The North Ryde, Australia, mall is using license place recognition (LPR) technology to identify and reward its customers—the real ones. [...] Tactics Subscribers Read More...

Eco-Safe Digester Eats Food Court Waste

Property Management, Shopping Center Business, Sustainability

Advertorial Feature: Shopping centers can improve their operational and environmental impact by using data-driven, food waste disposal solution.

Due to the complex nature of mall operations, shopping center owners face a number of challenges when trying to make their properties more efficient while adhering to their CSR mandates. Since tenants command much of the mall’s operational nee[...] Tactics Subscribers Read More...

The Security Bells Are Ringing

Mall Security, Property Management, Shopping Center Business

The Broadwalk Centre arms its shoppers with simple security bells

The Broawalk Shopping Centre is on a mission to fight pickpocketing in its area, and one of its strategies is a bag bell program that it runs in partnership with the Metropolitan Police. The Edgeware, UK, mall hands out free bells at its custome[...] Tactics Subscribers Read More...

Guns, Guards and Alarms: Securing Your Mall During the Holidays

Mall Security, Shopping Center Business

Adequate security training for mall staff and tenants, better emergency procedures among necessary steps to keep shoppers safe.

As movie character Forrest Gump famously said, “Stupid is as stupid does.” This slow-witted man’s wise words might as well apply to security. You can’t just turn it on and off at will. However, it’s also generally not considered wise p[...] Tactics Subscribers Read More...

On Park Duty

Customer Service, Mall Security, Parking, Services

Public/private partnership has mall volunteers pull shift at their local park for special events in exchange for help with security and parking.

Malls usually count on partner organizations to stretch their promotional budgets and support their events, but Tysons Corner Center is seeing its relationship with Fairfax County Parks & Recreation from a different angle. Volunteers from the[...] Tactics Subscribers Read More...

Parking Perks

Loyalty Programs, Parking, Sales Promotions

VivoCity’s sales promotion doubles as a loyalty program, offering customers free parking.

Singapore’s VivoCity is revving up sales and giving shoppers an incentive to join its loyalty club with a car park promotion. For every SGD 50 (approx. $35) spent in one day (maximum of three combined receipts), shoppers earn one loyalty point[...] Tactics Subscribers Read More...

Ray of Light

Property Management, Sustainability

The Shops at Mission Viejo embraces solar power.

Simon Property Group (Simon) reached a green milestone this past January when it completed the largest solar power installation ever to be done by an American shopping center owner. The energy upgrade comprises a 173kW rooftop facility at The Sh[...] Tactics Subscribers Read More...

Tightening the Taps

Property Management, Sustainability

Regency Centers looks to save $125,000 with a sustainability pilot project.

Regency Centers could save as much as 42 million gallons of water annually if its sustainability project goes according to plan. The American developer, owner and operator of grocery-anchored and community shopping centers hopes to reduce its[...] Tactics Subscribers Read More...

Back to Basics

Property Management, Sales Promotions, Sales Promotions & More, Shopping Center Business

Even in emerging markets such as Central and Eastern Europe, effective shopping centre marketing still comes down to sound research and market awareness.

By Eileen Connolly It doesn’t matter where your shopping centre is located within Europe—the marketing basics don’t change. An effective marketing campaign is based on good research and knowing your target market. Creative marketing [...] Tactics Subscribers Read More...

Open for Business

Leasing, Property Management, Shopping Center Business

The key to marketing retail and shopping parks is in making the most of the properties’ unique outdoor structures.

From the time they are conceived and built, retail and shopping parks can legitimately claim to be destination properties. These trading areas cater mainly to shoppers with a purpose, people who seek out a particular retail category or brand. An[...] Tactics Subscribers Read More...