intu Puts Retail Stylists in the Spotlight

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Style Garden campaign installation will pop up in 15 intu malls this month.

Shoppers don't know their names, but retail stylists, buyers, and creative directors are the links without whom runway looks would never make their way to store shelves. So intu shopping malls across the UK are giving these fashion curators prop[...] Tactics Subscribers Read More...

Night Owls Coming to Shoppi Tivoli

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Customers will be treated to retail deals and entertainment on the eve of Good Friday.

Exciting things happen after the sun sets. At least that's what Shoppi Tivoli is telling its target customers to get them psyched to roam its halls and visit its stores a little longer this coming March 24. The Swiss center has planned a late sh[...] Tactics Subscribers Read More...

Santana Row Offers Rainy Day Rewards

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Shoppers now have incentives to step away from their screens to go browse the stores.

Rain, wind, snow—those never used to get in the way of shopping. In this era of online retailing and mobile browsing, though, things are a little different. That's why Santana Row, which is nestled in California's Silicon Valley tech hub, figu[...] Tactics Subscribers Read More...

Lifestyle Marketing: Shoppi Tivoli Gets It

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Swiss shoppers test the latest in athletic gear, get body analysis and play with tech toys.

There’s a difference between selling merchandise and supporting a lifestyle…by selling an array of complementary products. Granted, the line is a fine one, but understanding where it lies can give retailers the market advantage. The team tha[...] Tactics Subscribers Read More...

Bluewater to Play Airport for a Weekend

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There is £1,000 up for grabs for shoppers who book their holiday at the UK mall.

Shoppers in Kent, UK, who are down with a case of winter blues won’t need to go far to find help. Their local Bluewater retail and leisure center plans to turn itself into an airport of sorts and give its customers access to everything they ne[...] Tactics Subscribers Read More...

Sydney Malls Give Co-op Marketing a Go

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Mirvac Retail is out to make two of its shopping centers top destinations for travelers wanting a memorable but affordable Sydney experience.

Each year, some 12 million tourists pour into Darling Harbour. They come to the Sydney, Australia, hub to take in the waterfront views, eat and enjoy the local entertainment. If the partners behind the new Hello Sydney tourism program have their[...] Tactics Subscribers Read More...

Oxford Properties Banking on Mrs. Claus

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Canadian group trials the self-gifting angle at Upper Canada Mall and other properties to encourage female shoppers to indulge a little more during the holidays.

Santa is indisputably the Christmas front man, but Mrs. Claus is the one who makes holiday magic happen without getting much credit. As far as the Oxford Properties Group marketers are concerned, it’s a metaphor for what happens in real life i[...] Tactics Subscribers Read More...

Shhh…Ditch Work and Go Shopping

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Birkenhead Point has a cheeky proposition for shoppers who want to avoid the crazy holiday crowds.

Don’t like the frenzy of holiday shopping? Skip the weekends and look for your gifts at the mall on weekdays instead. Of course, that means sneaking off from work and it’s exactly what Birkenhead Point is advising its customers to do. The Au[...] Tactics Subscribers Read More...

Place Ste-Foy Shows Co-Branding Doesn’t Need to Be Dull

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Orange Tango works its magic to give a mall a sporty edge, and a ski hill a little style.

The creative that agency Orange Tango recently designed for Place Ste-Foy demonstrates what co-op advertising should be: an opportunity for collaborating brands to leverage each other’s strengths to broaden their reach in a way that appeals to[...] Tactics Subscribers Read More...

Dodier, A-Blast Deliver Text-Based Service to Malls

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Shoppers launched at four U.S. properties, giving shoppers access to free Wi-Fi and retail perks through text messaging, and malls more big data to inform their marketing strategies.

Marketing agency Dodier & Company (Dodier) has teamed up with tech firm A-Blast to offer shopping centers and their tenants a turn-key service that delivers free Wi-Fi and retail perks to shoppers via text messaging—no app required. The joint [...] Tactics Subscribers Read More...