Double Take

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Canadian mall’s shopping event packed some fundraiser power, produced high weekday traffic numbers.

Canadian mall’s traffic-building shopping event packed some fundraising power Willowbrook’s 2013 Red Hot Charity Shopping Event wasn’t a Black Friday holiday launch per se. Still, it served as a pretty good dress rehearsal for what’s [...] Tactics Subscribers Read More...

Keeping the Faith

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South Bay Galleria shakes off bad press, recovers from anchor tenant loss with holiday kick-off event that rallied the community and brought out more than a thousand carolers.

Watching 1,138 people caroling through the halls of South Bay Galleria last December 7, you wouldn’t have known that the California mall was under pressure. But what looked like a mere twist on the annual 1,000 Points of Light holiday kick-off[...] Tactics Subscribers Read More...

Cupid Can Wait

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Victoria Gardens pampers singles in anti-Valentine’s Day event and promotion. Some 790 people showed up for refreshments, makeovers, sales, and giveaways—yes, including men.

Valentine's Day is for couples, and that makes many singles want to hunker down and wait out the love storm. America's Victoria Gardens offered itself as a suitable shelter last February 9, when it held an "Anti-Valentine's…Pamper Thyself" pro[...] Tactics Subscribers Read More...

A Special Hatch

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Stockland Merrylands features professional, amateur and student artists this Easter in eclectic Eggshibition.

Easter celebrations took on big proportions at Stockland Merrylands in Australia. They came in the form of an Eggshibition of nine giant eggs that commissioned Sydney artist Mike Trebert took four weeks to create. The artworks were meant to r[...] Tactics Subscribers Read More...

Clarke Quay Promotes Friends with Benefits

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Singapore shopping center plays numbers game to boost traffic, increase loyalty club membership.

Here’s one way to build traffic: reward customers for shopping in packs. It’s the concept that Singapore’s Clarke Quay Central used for its “Friends with Benefits” March sales promotion. The larger the groups were, the deeper the eligi[...] Tactics Subscribers Read More...

Entertainment on the Side

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Belmont Forum hosts celebrity chefs to launch Forum Fresh food precinct, runs Camp Cuisine program for school children to discover a variety of foods and learn the benefits of eating fresh produce in season.

It’s no secret that shopping centers face an uphill battle in the foodie wars. The practicality of the one-stop shop is no longer enough to consistently produce queues in food courts, especially with the rising popularity of food trucks and ni[...] Tactics Subscribers Read More...

Face Value: Centre Commercial’s High-Profile Magazine Launch

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French center won’t give out namesake publication for free. Readers will pay $16 per issue (more than $30 to have it home delivered) that will be packed with everything from investigative reports to interviews.

There was a time when shopping centers used the word “catalog” to describe the publications that they produced to promote their retailers. That moniker has since gone out of favor, replaced by “magazine” to fit the industry’s lifestyle[...] Tactics Subscribers Read More...

Call of the Fashionably Wild

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Canada’s great outdoors inspire Edmonton City Centre’s B2B deals.

You don’t need to be a racecar driver to enjoy a ride behind the wheel of a Ferrari. Not everyone who walks around in an Arc’teryx jacket is a mountaineer, either. The consumer urges usually stem from people subscribing to a lifestyle ideal.[...] Tactics Subscribers Read More...

Intu Potteries Waves Its Magic Wand

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Game show sees participants sitting on Cinderella throne to select a box of shoes from mall display wall. If the shoes fit, they’re free.

You know how the story goes: if Cinderella can slip her foot into that legendary glass slipper, then she’ll go from rags to riches. That fairytale ending has inspired Intu Potteries to deliver a similar experience to its shoppers—minus the f[...] Tactics Subscribers Read More...

Your Store Product Mix: What’s New About It?

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New additions to your product mix won’t do your store any good if shoppers don’t know where to find them.

Over the past few years, consumers have been afraid to spend their cash. When they have opened their wallets, they’ve consciously avoided the status buyer moniker. As a result, retailing has been more challenging. But a shift in consumer patte[...] Tactics Subscribers Read More...