Soap & Glory Hosts Live Acts in Shop Windows

Live Demonstrations, Sales Promotions & More

Shoppers in several UK malls are invited to take in holiday beauty shows and then step behind the stage glass to get mini-makeovers.

If you can turn a dreary mall corridor into a minimalist art gallery, then why wouldn’t you host a live act in a shop’s Christmas window? It’s about disrupting the marketing order and making a brand statement through the theater of retail.[...] Tactics Subscribers Read More...

Circus Act

Entertainment, Live Demonstrations

Using free entertainment to attract shoppers.

Vaughn Mills is banking on consistency to attract families this year. The Canadian mall has just launched its Sensational Saturdays entertainment series. “In a time when families are focused on stretching their limited dollars, this series [...] Tactics Subscribers Read More...

Come On-ion and See

Community Room, Food & Beverage, Food Court Promotions, Fundraisers, Gifts with Purchase, Live Demonstrations, Sales Promotions & More

Buena Park Mall gave away 1,000 pounds of sweet onions—and an extra 600 pounds after the first batch ran out—as part of its Mother’s Day promotion. Food court merchants each handed out more than 1,000 samples, and enjoyed sales increases up to 20%.

Buena Park Mall in Buena Park, California has always maintained a good relationship with the Bellflower Sign Company that posts a billboard en route to the mall. So when the sign company's owner approached the center to support his cause — a S[...] Tactics Subscribers Read More...