Gifts with Purchase
Raffles City Shopping Center partners with Singapore Airlines and SilkAir to offer flyers incentives to visit.
Galleria at Tyler knows the value of its marketing tools. Its revamped ‘Shopperewards’ gift-with-purchase and customer loyalty program is designed to increase sales and visit frequency, and it certainly does so.
Capitalizing on its shoppers’ love of movies, Puente Hills Mall incorporated a “Show Time” theme into its annual sidewalk sale.
New River Valley Mall offered holiday shoppers who spent $150 or more a certificate for a free cellular phone.
Speculation over new taxes on the rich contributed to a first-quarter sales slump at Cary Towne Center, in the affluent city of Cary, North Carolina. The solution was “Instant Tax Refund,” a gift-with-purchase program that focused on the benefits of using mall gift certificates as the premium for the promotion.
Buena Park Mall gave away 1,000 pounds of sweet onions—and an extra 600 pounds after the first batch ran out—as part of its Mother’s Day promotion. Food court merchants each handed out more than 1,000 samples, and enjoyed sales increases up to 20%.
Come Back Cards, a reward for shoppers during seasonal campaigns, helped to keep traffic flowing into North Dartmouth Mall.