Retail Breakthrough: The Simon SAID Blog

Mall Websites, Technology Lab

The U.S.-based real estate developer has a new lifestyle blog that will give established online destinations a run for their share of consumer eyeballs and engagement.

Simon Property Group (Simon) is seemingly out to prove that it is possible for a real estate developer to build a brand that’s as strong and high profile as any of the ones that it houses in its shopping centers. It reached another corporate m[...] Tactics Subscribers Read More...

7 Things to Check When Making Your Website Mobile-Friendly

Mall Websites, Technology Lab

URL links, third-party widgets, and page connections are among key elements MGID’s Maria Shinkevich says you should watch when designing a mobile website.

Somewhere deep within the halls of a sprawling Mountain View Googleplex corporate campus, some buttons were pressed and with a single motion, the algorithm changed. Legions of online publishers watched as the weight of the algorithm descended an[...] Tactics Subscribers Read More...

The Little Prince Lands in Joy City

Mall Websites, Technology Lab

Shanghai mall’s cultural exhibit proves to be a good testing ground for Smart Social Platform marketing strategy

Last December, Shanghai Joy City became a gateway to the fancilful world of The Little Prince, the famous tale by Antoine de Saint-Exupéry. For shoppers who visited the three-month exhibit, held as part of celebrations to commemorate the 50th a[...] Tactics Subscribers Read More...

GAP Digital Gift Guide Turns Clothing into Instruments

Mall Websites, Technology Lab

Retailer and recording artist Blood Orange use apparel stripes to let customers produce fresh track sounds to share on social media.

Forget about Black Friday and Midnight Madness deals. Gap has a much better reason for you to buy something from its holiday gift guide: making music with your new clothes. On a new microsite that it created with agency Wieden + Kennedy New York[...] Tactics Subscribers Read More...

UK Shopping District Out to Make Commuting More Manageable

Mall Websites, Technology Lab

RegentStreetOnline.com becomes go-to place for Londoners who don’t like to get stuck in car traffic or on a stalling tube line.

London’s Regent Street shopping district is one of the rare retails destinations whose marketers realize that traffic does not solely belong to personal motorized vehicles. Public transit is part of it too, which is why RegentStreetOnline.com [...] Tactics Subscribers Read More...

The Holiday Sweater Battle Is On

Mall Websites, Technology Lab

Coming up with the tackiest design possible was the way to win your very own Coke Zero-backed knitted top for the holidays.

Got a hidden thing for holiday sweaters? Then you would have liked Coke Zero’s America-wide Sweater Generator contest last November. The brand developed a micro-site where people presented their tackiest sweater ideas using the online Sweater [...] Tactics Subscribers Read More...

Melbourne GPO Retailers in the Limelight

Mall Websites, Technology Lab

Mall uses website’s Talk Shop profiles to help build and nurture retailer/shopper relationship, and adds entertainment element with monthly Mix Tapes playlists.

Irene isn’t an haute-couture designer, but she is somewhat of a fashion prodigy. She started her tailoring career as a 12-year-old apprentice in Greece. She’d just be known as the lady who works at Absolutely Altered & Tailored in Melbourne�[...] Tactics Subscribers Read More...

Walmart Debuts New Online TV Series

Mall Websites, Technology Lab

Entrepreneurs making everything from bottled water to bedding to GPS pet trackers hope to get their products on the mass retailer’s shelves.

Walmart is looking for the next consumer product tycoon, and its search has taken the shape of a new online reality TV series. The stars are would-be entrepreneurs competing in the retailer’s America-wide Get on the Shelf contest. Each week[...] Tactics Subscribers Read More...

Branding in the Fast Lane

Apps, Mall Websites, Technology Lab

The Bay Centre hits the Victoria Streets and the Infobahn with mobile booth that turned ordinary shoppers into VIPs.

The mobile photo booth that The Bay Centre set up on the streets of Victoria, Canada, last fall looked a lot like a pit stop lane. The mall’s promotional crew stopped passersby in high-traffic downtown areas, gave them a quick pitch on the “[...] Tactics Subscribers Read More...

GGP Revisits Decades of Style

Mall Websites, Technology Lab

Game tests shoppers’ knowledge of fashion history in national mall contest whose grand prize was, appropriately, a $5,000 scholarship.

General Growth Properties (GGP) is starting its back-to-school season with an online pop quiz for its shoppers nationwide. Delivered on GGP mall websites, it’s the key to winning a $5,000 scholarship, a Lenovo IdeaPad Yoga 11s or one of severa[...] Tactics Subscribers Read More...