As these Canadian malls have shown, holiday entertainment doesn’t need to be confined to the mall. It can also take place online.
Canadian mall closes the Web loop and keeps customers on its website, even when they want to browse its latest social media posts.
BeMerrySanta.com’s magical online badge generator is a handy little tool that gets children on the Nice list.
The shopping center developer ditches its generic, directory-style website for a more dynamic customizable format. Fashionistas will likely approve.
Rockland Centre transforms its static website into a more flexible hub from which to manage all of its digital initiatives—from sales promotions to social campaigns.
If you’re going to invest a big chunk of change on developing a holiday micro-site, you might as well find multiple uses for it.
This Christmas 2011 marketing story begins in shoppers’ closets, with an all-star cast of ugly sweaters.
Westfield London jumps to the top of the search engine’s list with enhanced PR activity and a tweak of its website.
Dixie Outlet Mall takes big digital marketing step with website and Facebook-supported shoe category promotion and giveaway.