About Us Contact Us Print Edition Region Advertise Editorial Submissions Subscribe Directory Mall Media Gateway

Banner

The Global Online News Source for Shopping Centers

Download your Tactics App here:

PlayStore AppStore

Follow us on:

Mall Websites

Shortcuts

Mall Websites

Content and link performance, more than technology, will enable consumers to reach your center’s website quickly via search engines.
Last year, while reviewing a prospective customer’s existing website, I noticed that the name and address of the center was not clearly presented on the home page nor on most of the other pages. I did a quick Google search for “shopping anyt[...] Tactics Subscribers Read More...

Small Planet, Big Feet

Apps, Mall Websites, Sustainability

Place des Halles helps shoppers measure their eco-footprints, and offers tips to make them smaller.
Any diet expert will tell you that the first step to curtailing voracity is to become conscious of the quality and quantity of food you consume. The sustainability team at Place des Halles in Strasbourg, France seems to think that adopting a gre[...] Tactics Subscribers Read More...

Music to Shoppers’ Ears

Mall Websites, Sales Promotions & More

Germany’s CentrO adds promotional offers to its website, along with some entertainment value.
While economists are sifting through their reports for the slightest sign of an economic rebound, Germany’s CentrO is working every angle of the downturn. Its latest marketing idea is to address shoppers’ spending concerns by turning their o[...] Tactics Subscribers Read More...

Let’s Get This Party Started

Mall Websites

Not taking any chances, Bluewater launches its Yuletide website and allows for bookings well in advance.
Bluewater isn’t taking any chances with this year’s holiday shopping season. The UK center already has its Yuletide Website up and ready to take bookings for its Ice Palace Christmas and New Year’s Eve venue. Themed evenings, live entertai[...] Tactics Subscribers Read More...

Full Motion Blogging

Fashion Blogs, Mall Websites, Social Media Campaigns

Plaza Las Americas keeps shoppers’ styles up-to-date with a video fashion blog.
If Facebook is indeed becoming so 2008, then some might say so are text blogs. Right or wrong, Plaza Las Americas is looking ahead, keeping its Web visitors updated on the latest styles through a video fashion blog. Hosted by Desirée Lowry, Mis[...] Tactics Subscribers Read More...

For the Experience

Mall Websites, Sales Promotions & More

ION Orchard promotes its launch by inviting customers to take a test and win prizes.
ION Orchard, which is due to open in Singapore on July 21, is inviting future customers to test their ION DNA and try to win prizes. A lucky few could win one of three prizes offered in five categories: a SGD$300 (approx $200) spree at Topshop/T[...] Tactics Subscribers Read More...

Tasty Temptations

Mall Websites

Shiodome City Center of Japan utilizes a straightforward website layout to help users find the stores that they seek.
Columns and tables might not be the most exciting concepts for Website design, but sometimes that’s what you need to help shoppers make sense of your center. Japan’s Shiodome City Center came up with a straightforward way to present its food[...] Tactics Subscribers Read More...

The Sweet Smells of Spring

Mall Websites

Place Longueuil designed scent-infused scratch-and-win cards which gave customers whiffs of spring—including citrus, lilac, and spring breeze.
Canada’s Place Longueuil had some fun with shoppers earlier this spring when it held its scratch-and-win contest. With the help of Proulx Communications, the mall designed a series of scent-infused cards that participants could scratch to g[...] Tactics Subscribers Read More...

About Town

Mall Websites

On its website, Bal Harbour Shops offers shoppers a place to find an up-to-date calendar and recaps of past events.
Forget the static special event rosters. As Bal Harbour Shops has proven, it’s a lot more alluring to present your lineup in People Magazine style. The upscale Florida lifestyle center created Scene & Be Seen on its Website, a place where s[...] Tactics Subscribers Read More...

Eco-Fact or Eco-Hogwash?

Mall Websites, Technology Lab

Cotton Inc. launches a game show-style trivia quiz on its website.
If you’re craving a new game show experience, Cotton Inc.’s TheFabricOfOurLives.com Website might be the place to go. It has a Test Your Green Knowledge virtual game whose goal is to test whether or not you can tell eco-facts from eco-hogwas[...] Tactics Subscribers Read More...
Page 4 of 6
23456