Web Watch: MetroGnome Vodcasts Go Live

MetroCentre’s MetroGnomes get their own video podcasts online.

http://www.the-metrognomes.co.uk MetroCentre has given its MetroGnomes costumed characters some star appeal with a new Website that agency Robson Brown created. The U.K. mall’s beloved Herbert, Sherbert, Maggot and Rusty now have their o[...] Tactics Subscribers Read More...

Bridging the Cultural Divide on the Web

Mall Websites, Technology Lab, Technology News

A Q&A with Huiping Iler, founder, president and CEO of WinTranslation.com.

Tactics: How aware are companies of the need for Website internationalization?

Web internationalization is the process of modifying a Website so that it can easily be adapted to specific local languages and cultures, whether through translation[...] Tactics Subscribers Read More...

Wish & Win

Mall Websites, Technology Lab

Queensmere Observatory catered to a multi-ethnic clientele with its electronic communications campaign.

More than 1,800 shoppers headed to Queensmere Observatory in Slough, UK, last holiday season for a chance to reconnect with loved ones living abroad. From 13th through 15th December, the shopping centre and event management specialist, Zanadu[...] Tactics Subscribers Read More...

Mother Nature’s Little Helpers

Mall Websites, Technology Lab

GaiaShopping is inviting children to join the EcoMiúdos programme and set off on a mission to save the environment.

www.GaiaShopping.pt In line with its sustainability mandate, and to encourage customers to implement good environmental practices, GaiaShopping developed the children-focussed and community minded EcoMiúdos programme, inviting all children i[...] Tactics Subscribers Read More...

Brookfield’s B.E.S.T.

Mall Websites, Technology Lab

Brookfield Properties uses its online presence to communicate the company’s commitment to being environmentally friendly.

www.BrookfieldProperties.com Brookfield Properties main Website plays a major role in communicating the company’s commitment to minimizing its environmental footprint and promoting the use of efficient management systems and tenant practice[...] Tactics Subscribers Read More...

Inspired Reading

Mall Websites, Technology Lab

Lakeside’s seasonal magazine has an influential presence on the Web and is backed up by the NTXbook Media technology.

www.Lakeside.uk.com With a name like Inspired, Lakeside’s consumer magazine can’t afford to be dry and static. And it isn’t. The UK shopping centre’s seasonal magazine has a dynamic presence on the Web, supported by technology that US[...] Tactics Subscribers Read More...

Working the Angles

Mall Websites, Technology Lab

Freeport develops a German language version of its website to encourage visits from the Austrian residents.

www.Freeport.cz/de Freeport’s Chvalovice-Hate designer outlet centre may be in the Czech Republic, but its proximity to Austria makes it a viable destination for shoppers on both sides of the border. To encourage Austrian residents to vi[...] Tactics Subscribers Read More...

Online for the Holidays

Mall Websites, Technology Lab, Technology News

Shopping centers harness the power of the Web to make Christmas campaigns more dynamic and enhance sales productivity.

Christmas is a highly sensory experience for consumers. The smell of freshly baked gingerbread, the sounds of strolling carolers, the brightly decked halls—these all play an important role in getting consumers in the mood to trim the tree, spe[...] Tactics Subscribers Read More...

Oh La La!

Mall Websites, Technology Lab

Les Galeries Lafayette’s multilingual website says it all about the legendary souvenir shop.

www.GaleriesLafayette.com Les Galeries Lafayette, the legendary department store on Hausmann Boulevard in Paris, didn’t need any elaborate gimmicks to give its Website a sense of classic Parisian chic. The store’s homepage shows the silho[...] Tactics Subscribers Read More...

Metropolis Style

Mall Websites, Technology Lab

Metropole is building loyal customer base by inclining shoppers towards its lifestyle publication.

www.Metropole.cz/en Metropole Zlicín (Metropole) in Prague, Czech Republic, is building consumer loyalty by getting shoppers hooked on its Metropolis Magazine. The lifestyle publication, which covers everything ranging from fashion to fitnes[...] Tactics Subscribers Read More...

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