Fearless Fashionista launched to not only inform customers, but also encourage them to sign up for GGP’s loyalty club program.
The Coveteur give Yorkdale a PR boost through collaborations with couture designers, fashion press editors, and other key figures.
South Bay Galleria attracts new mobile club members with text-to-win incentives. From time to time, the center takes a more elaborate approach involving fashion displays.
Attracting consumers and encouraging spending during an economic slowdown isn’t easy, but it is certainly possible.
Rosedale Center launched a blog site, staffed by a trend expert, in order to stay in touch with shoppers and promote hot sales.