The Gardens Mall raised awareness for a local animal sanctuary with a visit from its Easter Bunny, in addition to sponsoring a Celebrity Dog Wash.
Ocean Terminal has managed to carve out an entertainment niche for itself by playing up its amenities. The event that truly put Ocean Terminal in the big league, however, was the 2003 MTV European Music Awards.
Star-studded yet community focused events helped strengthen Olivium Outlet Centre’s brand and performance.
Celebrity appearances are a tool that shouldn’t be underestimated. Potential customers will flock to meet their favorite stars, while scoop-seeking media help to spread the word.
Hampton Towne Centre celebrated its 17-year anniversary by unveiling its new branding and hosting a Home Show. Richard Karn (“Al”) and Pamela Anderson (“Lisa”) of TV’s Home Improvement made appearances and signed autographs.