What a Zoo!

Community Room, Mall Clubs

Partnering with a local zoo over six weeks, Sierra Vista Mall saw sales increase by 6% and kids’ club memberships increase by 300.

In an effort to boost summer sales and make its Kids Club appealing to children of all ages, Sierra Vista Mall in Clovis, California, joined forces with the Fresno Chaffee Zoo and began targeting families through a series of interactive and educ[...] Tactics Subscribers Read More...

Class Act

Community Room, Mall Clubs

To prepare them for the upcoming school year, Six Flags Mall holds an annual traffic safety program for local children. Kids spend one hour in-class each day, for five consecutive days, and receive a diploma and goodies upon graduation.

For 25 years, Six Flags Mall in Arlington, Texas, has instructed local children on the fundamentals of traffic safety to help prepare them for the upcoming school year. In conjunction with the Arlington Police Department, children aged five and [...] Tactics Subscribers Read More...

The Tenants of Tomorrow

Community Room, Mall Clubs

Students set up shop at Queen’s Quay Terminal, developing and selling their own products in a lesson about free enterprise.

According to public & media relations manager Brenda Morrison, Queen’s Quay Terminal has always provided unique retail opportunities for entrepreneurs on Toronto, Ontario’s waterfront. Festival market carts, for example, already represent an[...] Tactics Subscribers Read More...

Kids Sense

Community Room, Mall Clubs

Canadian shopping centers took part in the annual ICSC-sponsored safety awareness program by hosting safety workshops and operating photo and fingerprint ID clinics. Free giveaways also provided a fun means of teaching children the everyday rules of safety.

Shopping centers across Canada are gearing up for the seventh annual Kids Sense, scheduled to take place from April 26 to 30. While the ICSC-sponsored safety awareness program has a national mandate, it is the initiative, planning and participat[...] Tactics Subscribers Read More...

Little Hands Make Light Work

Community Room, Mall Clubs

Assembly Square Mall was the Big Help Headquarters during Nickelodeon’s “Big Help-A-Thon”. The campaign was designed to teach children about helping, encourage them to volunteer, and showcase their accomplishments.

When Nickelodeon proposed to Assembly Square Mall in Somerville, Massachusetts, that it be the Big Help Headquarters during its "Big Help-A-Thon" last October, the national network knew the center would be receptive. According to Marketing D[...] Tactics Subscribers Read More...

Krafty Kids

Community Room, Fundraisers, Mall Clubs

Hamilton Mall transformed the upper level of its center court into a magical gift workshop, giving kids the opportunity to experience the joy of giving. The cost to take part was $1, which went to The Children’s Seahorse House Auxiliary. Projects included potpourris, ornaments, reindeer ears, and even decorated dog bones for their pet.

For the past two years, Hamilton Mall in Mays Landing, New Jersey, has provided children the opportunity to share in the joy of giving by transforming the center court’s upper level into a magical gift workshop. From December 4 to 19, child[...] Tactics Subscribers Read More...

Club Santa

Community Room, Mall Clubs

Penn Square Mall’s “Club Santa” has successfully combined fun and festive. Initially designed to help ease the anticipation of waiting for Santa to arrive, the club has grown into something greater.

Kids clubs may not be new, but at Penn Square Mall in Oklahoma City, Oklahoma, "Club Santa" has successfully combined the fun and the festive for the past six years. According to Marketing Director Shelley Dixon Bradbury, the free weekly meeting[...] Tactics Subscribers Read More...

Bored No More

Community Room, Mall Clubs

Echelon Mall adopted the ‘Teen Board’ program, involving about 30 youth in a variety of workshops, guest lectures, field trips, and more.

Most shopping center marketing directors are familiar with teen groups that use centers as hangouts, for lack of something better to do. Echelon Mall in Voorhees, New Jersey is a large regional mall located in a residential area, and attracts[...] Tactics Subscribers Read More...