Partnering with a local zoo over six weeks, Sierra Vista Mall saw sales increase by 6% and kids’ club memberships increase by 300.
To prepare them for the upcoming school year, Six Flags Mall holds an annual traffic safety program for local children. Kids spend one hour in-class each day, for five consecutive days, and receive a diploma and goodies upon graduation.
Students set up shop at Queen’s Quay Terminal, developing and selling their own products in a lesson about free enterprise.
Canadian shopping centers took part in the annual ICSC-sponsored safety awareness program by hosting safety workshops and operating photo and fingerprint ID clinics. Free giveaways also provided a fun means of teaching children the everyday rules of safety.
Assembly Square Mall was the Big Help Headquarters during Nickelodeon’s “Big Help-A-Thon”. The campaign was designed to teach children about helping, encourage them to volunteer, and showcase their accomplishments.
Hamilton Mall transformed the upper level of its center court into a magical gift workshop, giving kids the opportunity to experience the joy of giving. The cost to take part was $1, which went to The Children’s Seahorse House Auxiliary. Projects included potpourris, ornaments, reindeer ears, and even decorated dog bones for their pet.
Penn Square Mall’s “Club Santa” has successfully combined fun and festive. Initially designed to help ease the anticipation of waiting for Santa to arrive, the club has grown into something greater.
Echelon Mall adopted the ‘Teen Board’ program, involving about 30 youth in a variety of workshops, guest lectures, field trips, and more.