Gathering Love

Charity Partnerships, Community Room

Chaoyang iShine City targets young middle-class shoppers to raise animal protection awareness and help find homes for four-legged friends.

Chaoyang iShine City (CIC) didn’t ask too much of its customers when it held its Gathering Love campaign last spring. The Beijing, China regional center just suggested that they consider being vegetarian one day a week for both health and bene[...] Tactics Subscribers Read More...

Green Buzz

Community Room, Sustainability

How would you like to have honeybees as specialty tenants? If you’re unsure then the marketing team from one UK center might be able to chime in with a tip or two.

Last year, Warrington's Golden Square partnered with the British Beekeepers’ Association (BBA) to help reverse a downward trend in the local bee population. They looked at possible locations to house a colony and settled on the center’s roof[...] Tactics Subscribers Read More...

The Big Coat Swap

Charity Partnerships, Community Room

Little Coat Big Coat appeal launched to much fanfare with actress Tina O’Brien calling on mall TV viewers to donate their pre-loved outerwear.

Here’s a trade-in deal that might awaken shoppers’ benevolent side: Manchester Arndale is offering customers 20-percent-off vouchers to swap their unwanted children’s and adult coats for new ones. It’s the UK mall’s way of encouraging [...] Tactics Subscribers Read More...

Meet You in the Garden

Community Room, Fundraisers

Funds to support low-income women to become self-sufficient came partially from a text-to-vote mobile phone contest.

One text equals one dollar for charity. Simple, no? Shoppers in Oak Brook, USA, didn’t need to do much more than that last year to support Oakbrook Center’s “InBloom: A Garden Art Sculpture Event.” Part exhibit part silent auction, th[...] Tactics Subscribers Read More...

Go Green! Flashmob

Community Room, Sustainability

Some 580 green-clad school children swarm Central City to promote environmental stewardship through dance.

Students from Chimney Hill Elementary rehearsed for nearly four months to perfect the dance moves that they performed last spring at Canada’s Central City Shopping Centre. The lunchtime “Go Green!” flashmob they presented that day was thei[...] Tactics Subscribers Read More...

A New Lease on Life

Community Room

Serving prisoners get a second chance and a leg up at Chapelfield Shopping Centre through a private/public partnership with the HMP Norwich correctional facility.

Watching Jonathan helping a shopper buy a gift card at Chapelfield Shopping Centre (Chapelfield), you’d never know that he was a young man inching his way back into normal life. Securing that retail position and the training that went into mea[...] Tactics Subscribers Read More...

Abracadabra…

Charity Partnerships, Community Room

Macy’s donates $1 million to the Make-A-Wish Foundation, helping to grant 55 wishes to critically ill children.

Need a reason to still believe in Santa Claus and the magic of Christmas? Macy’s will give you a million. Last holiday season, the American department store relied on the latest technology to deliver its third annual “Believe” campaign in [...] Tactics Subscribers Read More...

Keeping it Green

Community Room, Sustainability

No electricity required here; this mall’s Christmas lights were powered with pedestrian shopper traffic.

Midsummer Place took energy waste out of the Christmas indulgence equation last year when it erected what was touted as the UK’s first-ever people-powered tree. Working with supplier Pavegen Systems, the center chose a kinetic Norwegian spruce[...] Tactics Subscribers Read More...

A Good Start

Charity Partnerships, Community Room

Setia City Mall hosted a successful first community-outreach holiday event while still under construction.

Setia City Mall (SCM) gave some young visitors in Shah Alam, Malaysia a welcome reprieve from their daily struggles when it hosted a year-end party at the Setia Alam Welcome Center last Christmas for StART, a local charity that provides creative[...] Tactics Subscribers Read More...

Good Enough to Eat

Charity Partnerships, Community Room

CityMall in Dora, Lebanon sweetened the holiday season for several local charities last year, thanks to an original décor centerpiece: a life-size chocolate nativity scene.

Chantilly Chocolatier with its crew of 37 designers and craftsmen took more than 720 hours to build CityMall's “La Crèche en Chocolat” out of 120,000 individually wrapped chocolates that were later donated to charity. Built on a 750sqft [...] Tactics Subscribers Read More...