Not So Hidden Talent

A deputy center director and a DJ lace up and hit the ice together for children’s charity.

You have to hand it to Michelle McCabe and Gina McKie. They’ve got guts. Last November 14, East Kilbride Shopping Centre’s (EK) deputy center director and the Clyde 1 DJ laced up and took to the ice to perform a tricky routine alongside inte[...] Tactics Subscribers Read More...

iGiving

Fundraisers, Social Media Campaigns

The Salvation Army makes the most of the web (including social media) when it comes to donations.

The Salvation Army is one of several charitable organizations that are using every online means possible to heighten awareness for their cause and keep donations coming in, despite the global financial crisis. It has its own TV channel on Youtub[...] Tactics Subscribers Read More...

Alive And Teaching

Gift Cards, Seasonal Giveaways, Social Media Campaigns, Sustainability

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers.

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers last year. With the help of Santa’s elves, Holly walked around the California open-air center for a few hou[...] Tactics Subscribers Read More...

Divine Décor Keeps Shoppers’ Spirits High

Décor Themes, Design Studio, Entertainment, Fundraisers

Malls brought a little levity to the 2008 holiday shopping season as they braced for a drop in productivity. Have a look at these awe-inspiring displays.

By the time November 2008 rolled around, retailers had already been forewarned. The holiday shopping season would be a challenging one, perhaps their toughest one yet. Whether in America, Europe, Africa or Asia, the predictions were similar: [...] Tactics Subscribers Read More...

CopShop

Charity Partnerships, Community Room, Gift Cards

Police officers played personal shoppers to children at 20 VIC Management centers across Canada.

There was a noticeable law enforcement presence at Canada’s Lougheed Town Centre on December 17, 2008. That Wednesday, thirty RCMP and South Coast BC Transit Authority Police officers descended upon the place, armed with Christmas wish lists a[...] Tactics Subscribers Read More...

Lighting The Way

Charity Partnerships, Community Room

Macerich partners with the Step Up Women’s Network to wrap more than 50,000 candles, for those who might not have otherwise received a holiday gift.

Some 73 Macerich Company malls could easily have been mistaken for Santa workshops when they hosted a holiday Step Out Step Up event on December 11, 2008. As part of the American developer’s ongoing partnership with the Step Up Women’s Netwo[...] Tactics Subscribers Read More...

The Kids Dig It

Charity Partnerships, Sustainability

Halton Lea Shopping and Tree Appeal team up to deliver and plant trees in schools.

Pupils from Hillview Primary School had no problem getting their hands dirty to plant trees in their own stomping grounds. Knowing that they’d see them grow throughout their time at Hillview, the school’s five youngest children happily pitch[...] Tactics Subscribers Read More...

A Fresh Start

Advertising Creative Design, Community Room

The Commons at Federal Way’s “Bring Back” campaign aims to inspire shoppers to bring back the good times.

The Commons at Federal Way in Washington State, USA has launched a brand new campaign this spring to inspire shoppers to bring back the good times. Simply titled “Bring Back,” the campaign was entirely conceived and designed in-house. Its[...] Tactics Subscribers Read More...

Little Miracles

Charity Partnerships, Community Room

Hilltop Mall, a small American center, finds success through community relations.

While household brands and big-box retailers are grabbing national headlines with their spectacular financial struggles, some small businesses quietly keep chugging along despite the recession. Hilltop Mall is one of them. Managed by Dial Pro[...] Tactics Subscribers Read More...

Free Tickets to the Scottish Premier

Charity Partnerships, Community Room

Braehead Shopping Centre, sponsor of St. Mirren Football Club, paid to send no less than 1,000 children to a Scottish Premier league game.

Young Scottish soccer fans who are dreaming of becoming the next Ronaldinho got a chance to see their local idols in action earlier this month. Glasgow’s Braehead Shopping Centre, which is the St. Mirren Football Club’s main sponsor, paid to[...] Tactics Subscribers Read More...