Mother Nature’s Holidays

Community Room, Sales Promotions & More, Sustainability

Some shopping centers are using the time when they have their clientele’s full attention—the holiday season—to raise awareness of environmental issues and make the case for a greener form of consumerism.

It’s hard to think of greenhouse gas emissions, the loss of the Nile or the plight of the polar bear when you’re frantically hunting through the shops of your local centre to find a gift for your 14-year-old nephew. A secure and healthy futu[...] Tactics Subscribers Read More...

Ultimate Girls Night Out

Charity Partnerships, Fundraisers

MetroCentre’s fashion, food and beauty event doubled as a fundraiser for a Newcastle University cancer research project.

October is the United Kingdom's Breast Cancer Awareness Month and MetroCentre in Northeast England has appealed to shoppers to help raise awareness and funds for the Breast Cancer Campaign, the only charity that specializes in funding independen[...] Tactics Subscribers Read More...

Surviving Disaster

Charity Partnerships, Community Room, Fundraisers

Disasters are inevitable. Recovery comes in many ways and malls are uniquely positioned to be conduits for care, concern and financial assistance.

Disasters happen. It's a sad part of life that just can't be avoided. In fact, according to the government run CDC Healthy Aging Program, "By the time American adults have lived through six decades or more, they have probably experienced more th[...] Tactics Subscribers Read More...

Earth Day Boutique

Community Room, Sustainability

Montreal Eaton Centre and the Jour de la Terre (Earth Day) organization set up an environmental shop.

Marketers at Canada’s Montreal Eaton Centre (MEC) showed their green bent when they partnered with the Jour de la Terre (Earth Day) organization to open a unique temporary shop. From 18th to 22nd April, MEC encouraged shoppers to act on behalf[...] Tactics Subscribers Read More...

Christmas Card Drive

Community Room, Sustainability

Beacon Centre, UK, collected Christmas cards for recycling.

This past January, Beacon Centre in North Shields, UK, set up a collection point on the mall for customers to deposit their Christmas cards. The initiative was launched in partnership with Tesco, which took the cards to its distribution depot fo[...] Tactics Subscribers Read More...

Loch Lomond Shores Going Green

Community Room, Customer Service, Sustainability

At Loch Lomond Shores, going green could mean big savings for participating businesses.

Loch Lomond Shores is trying hard to become one of Scotland’s top green tourism destinations. The mixed-use development’s 17 shops, restaurants and visitor attractions have committed to working toward the ‘Green Tourism Business Scheme awa[...] Tactics Subscribers Read More...

Electric Avenue

Community Room, Sustainability

Riverside Plaza offers trolley service to let shoppers explore the shops at the expanded centre.

Now that Riverside Plaza has completed its redevelopment, consumers in Southern California, USA, have a new destination to discover for shopping, eating, entertainment and social gatherings. And despite the site’s expanded grounds, visitors wo[...] Tactics Subscribers Read More...

Bubbles and The Green Team

Community Room, Sustainability

Telford Shopping Centre invites children to join The Green Team.

Sustainability was front and centre this past Easter at the UK’s Telford Shopping Centre. The marketing plan included an invitation for visiting children to meet Bubbles the Frog and join The Green Team to enjoy green activities ranging from e[...] Tactics Subscribers Read More...

Practice Makes Perfect

Community Room, Sustainability

Mastering the art of sustainability presents as many opportunities as challenges for shopping centres.

Story by Myriam Beaugé The last weekend of November marks an important shift in the operation of European shopping centres. It’s when marketers begin to perform some of their best tricks for consumers in anticipation of the most lucrative [...] Tactics Subscribers Read More...

Encouraging Environmental Sustainability

Community Room, Sustainability

Significant climate change due to increases in global temperature may be seen in as little as ten years. The time to act is now.

If you're still buying into the theory that Global Warming is just an environmentalist's marketing ploy, it's seriously time to rethink your position. In January 2007, hundreds of scientists and researches from the United Nations' Intergovernmen[...] Tactics Subscribers Read More...