Partnering with a local zoo over six weeks, Sierra Vista Mall saw sales increase by 6% and kids’ club memberships increase by 300.

To help feed the needy, Seaview Square sold T-shirts, gathered change, and collected non-perishable food. The program was so well received that it was extended by 5 months. All proceeds—over 11,000 pounds of food and $5,500—went to the local food bank.

Westland Shopping Center raises $8,000 for local students with “Band Together for Education” event.

To prepare them for the upcoming school year, Six Flags Mall holds an annual traffic safety program for local children. Kids spend one hour in-class each day, for five consecutive days, and receive a diploma and goodies upon graduation.

Students set up shop at Queen’s Quay Terminal, developing and selling their own products in a lesson about free enterprise.

Canadian shopping centers took part in the annual ICSC-sponsored safety awareness program by hosting safety workshops and operating photo and fingerprint ID clinics. Free giveaways also provided a fun means of teaching children the everyday rules of safety.

Scarborough Town Centre published a recipe calendar—complete with food court coupons—that celebrated its community’s cultural mosaic.

Village Green Mall reaffirmed its “Good Neighbours” marketing position by helping local high schools raise funds for their graduation ceremonies. For every $10 in purchases, customers received a “green buck” that entitled them to vote for the local high school of their choice. The winning school received $1,000 for their ceremony, while a local radio station provided $500 as a second prize. March sales increased by 15% over the prior year, or about $250,000.

Assembly Square Mall was the Big Help Headquarters during Nickelodeon’s “Big Help-A-Thon”. The campaign was designed to teach children about helping, encourage them to volunteer, and showcase their accomplishments.

Patrick Henry Mall had its own “Cans Festival”—but with food instead of films. Local businesses, clubs, schools, and non-profit teams were invited to create and showcase 10-foot-side sculptures made using food cans and some minor props. Each team had 24 hours to build, and had to provide their own materials. Nearly 3,000 pounds of food—or 2,333 meals—were donated to the local food bank at the end of the event.