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Charity Partnerships

Ralph Lauren Steps Into Neverland

Charity Partnerships, Community Room

Peter Pan-themed NYC catwalk show and fall collection are tied to Ralph Lauren’s Children’s Literacy Program awareness campaign and fundraiser.
Shoppers with the means to buy designer clothing for their children rarely need an excuse to do so, but Ralph Lauren is giving them one anyway: to help increase the literacy level of future generations. The American fashion house that is known f[...] Tactics Subscribers Read More...

Highcross Leicester Helps Break Down the Stigma Around Disability

Charity Partnerships, Community Room

Image credits: John Coster, CC BY 2.0

The center works with Leicestershire Centre for Integrated Living on a series of summer events to bring its community closer together.
Shopping centers are the hearts of many communities, communities that inevitably include a diverse group of people. This brings with it an opportunity to highlight members that don't often get much attention, an opportunity that Highcross Leices[...] Tactics Subscribers Read More...

Owl Spotting at Bullring Birmingham

Charity Partnerships, Community Room

The Big Hoot exhibit is among a growing list of participatory public art events that Wild in Art brings to communities across the UK.
The UK seems to be prone to giant animal invasions. The latest one has turned Birmingham into the ideal place to spot owls, large colorful ones, all around the city. In fact, Bullring shopping center has made room for four of them as an official[...] Tactics Subscribers Read More...

Sustainable Fashion Day Coming to Prague

Community Room, Sustainability

Image credits: Mercedes-Benz Prague Fashion Week

Mercedes-Benz Prague Fashion Week will give catwalk show lovers a dose of reality as they look for inspiration for their next spring wardrobe.
Seasoned fashion designers and budding stylists are putting the finishing touches to their Spring/Summer 2016 collections ahead of the Mercedes-Benz Prague Fashion Week, to be held August 31 through September 6 in the Czech Republic. As they pre[...] Tactics Subscribers Read More...

Hanging out at the Skype Shack

Community Room, Fundraisers

Overgate’s Skype Shack provides high-tech experience for the visiting children
Overgate reinvented a Christmas ritual in Dundee, UK, last year. Instead of a familiar grotto, the shopping center erected a Skype Shack where visiting children and a couple of friendly elves could communicate with Santa via mobile devices and S[...] Tactics Subscribers Read More...

A Priceless Gift

Charity Partnerships, Community Room

Colombian sister malls join forces with their shoppers to grant local children’s wish for an education
Any given month, a mall somewhere in Colombia is raffling off luxury prizes. It’s become somewhat of a tradition, but two Parque centers in Bogota chose to do something different last holiday season. With growing social disparities, increasing[...] Tactics Subscribers Read More...

UNICO Champions Homeless Seniors Cause

Charity Partnerships, Community Room

Colombian outlet center hosted a 98-hour radiothon to raise awareness and collect donations for a local shelter
As the world’s population ages, concerns over the plight of seniors in need is growing, particularly in urban areas. Getting old with little means is tough enough, so just imagine adding homelessness and all the issues that come with it—from[...] Tactics Subscribers Read More...

Have You Planned Your #Unselfie Campaign Yet?

Community Relations, Community Room

#GivingTuesday is gaining popularity for all the good reasons
Black Friday and Cyber Monday are firmly set on retailers and shopping centers' annual holiday calendars, but another day of the week is gaining popularity: #GivingTuesday. Slated for the first Tuesday of December, it marks a time when individua[...] Tactics Subscribers Read More...

Before Twitter, There Were Pigeons

Community Room, Fundraisers

The Chantry honored the other messaging birds to commemorate the 100th anniversary of WWI
The are some golden rules to bridging generation gaps. Among them are finding a relatable way for people of different ages to communicate, and focusing on a common interest. The Chantry in Andover, UK, applied them both last year when it hosted [...] Tactics Subscribers Read More...

CDC Releases Mall-Walking Guide

Community Room, Mall Clubs

The organization compiles common-sense guidelines, practical examples and sensible considerations for planning your own mall-walking program.
If you've ever considered setting up a mall walking program, or you have one you'd like to get more from, help has come from an unexpected quarter: the Centers for Disease Control and Prevention (CDC). The organization released Mall Walking: [...] Tactics Subscribers Read More...
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