MACERICH AMONG WORLD GAMES HOSTS

Charity Partnerships, Community Room

The developer’s top Southern California properties are supporting the L.A. Special Olympics World Games by hosting foreign athletes, coaches, and spectators.

If you're a sports fan, keeping up with this summer's big events has to be a challenge. The FIFA Women's World Cup, the Pan Am Games and Parapan Am Games, the Tour de France—there's a lot follow. In the Greater Los Angeles region, though, the [...] Tactics Subscribers Read More...

Pop-Up Plan Opens Doors for Homeless of Melbourne

Charity Partnerships, Community Room

Melbourne Central charity shop reaches out to locals experiencing homelessness.

Homeless of Melbourne had a simple idea to do good in its community this year: the organization wanted to open a pop-up shop that would help the homeless. Shoppers would be able to support other Melburnians by buying first-hand, locally designed[...] Tactics Subscribers Read More...

The Broadwalk Centre Launches Cancer-Prevention Program

Charity Partnerships, Community Room

Image credits: The Broadwalk Centre

UK center plans a series of outreach events aimed at building a healthier community.

Healthy communities make for healthy malls, and this year, The Broadwalk Centre is making that a priority. The shopping center is teaming up with Barnet Public Health Service to help prevent cancer and other diseases in its community, beginni[...] Tactics Subscribers Read More...

Opera Star Makes Cancer Appeal through Mall’s Big Screen

Community Room, Fundraisers

José Carreras shows up to sing for CentrO customers in digital flash-mob performance, as part of a campaign that raised nearly $110 million.

Knock, knock. Who’s there? José Carreras, the world-renowned opera singer who a couple of months ago knocked on the giant Video-Wall in Germany’s CentrO shopping center. That got the attention of shoppers who were sitting in or walking arou[...] Tactics Subscribers Read More...

Coquitlam Centre Bids Shoppers to Join Anti-Bullying Campaign

Charity Partnerships, Community Room

Mall’s online fundraiser will help back I AM SOMEONE Ending Bullying Society’s trial text-messaging service for bullied teens.

One in three adolescent students in Canada has reported being bullied, and Coquitlam Centre is doing something to help alter those statistics. The mall set up The Ultimate Online Auction, a site where shoppers can bid on a variety of products, s[...] Tactics Subscribers Read More...

Eglinton Square OPS Team Gets Creative

Community Room, Sustainability

DIY operations manager brings solar power to redesigned mall charging stations for electronic devices.

Good things can happen when you allow people to step out of their job boxes. That’s how, this past spring, Hector Valenzuela found out that he had talents beyond acting as Eglinton Square’s operations manager. He became a sustainability do-i[...] Tactics Subscribers Read More...

Tanger’s Pink Pass or How to Be a Stylish Philanthropist For Just Ten Bucks

Community Room, Fundraisers

$10 mobile passes turn into donations to local breast cancer beneficiaries and the Breast Cancer Research Foundation.

Who says good deeds can only be accomplished painstakingly or require loads of money, for that matter? Tanger Outlets is proving just the opposite with its latest PinkSTYLE campaign. The developer is selling $10 mobile passes that give shoppers [...] Tactics Subscribers Read More...

Sweet Dreams

Community Room, Fundraisers

Snuggled Up, Dayton Mall host fundraiser on-site and online to give bedding to children in need during the holiday season. Visual merchandising support includes rubber bin Christmas tree.

Trisha Baxter will never forget the day she found out that several students in her classroom were sleeping on cold floors. That was back in 2010. The Snuggled Up charity that the Ohio (USA) teacher subsequently founded has since provided bedding[...] Tactics Subscribers Read More...

Montclair Plaza Launches New Community Space

Charity Partnerships, Community Room

Beauty Bus Foundation stylists pop up at the mall to pamper personal and professional caregivers.

Look good; feel better. Yes, it’s a familiar tip shared among socialites and fashionistas. But it’s also a strategy that has earned some cred for giving patients and their caregivers a little extra mental energy and resilience. That’s what[...] Tactics Subscribers Read More...

The Charity Restaurant

Charity Partnerships, Community Room

Restauranteur Brandon Chrostowski pays life forward and gives former inmates a second chance by hiring and training them as cooks, servers, bartenders at his Cleveland institute.

Edwins Restaurant would certainly fall under the specialty-retailing category for which The Shops at Shaker Square has become known. The Cleveland (USA) eatery ‘s mission is to help formerly incarcerated men and women acquire leadership skills[...] Tactics Subscribers Read More...