Bentall Kennedy’s Friendly Feud

Shopping centers battled each other to raise awareness and donations for food banks across Canada.

One delegation temporarily went MIA at a recent ICSC Canadian Convention. Members of Bentall Kennedy’s retail division all slipped out during the 2012 event and took to the streets of Toronto to fundraise for The Daily Bread Food Bank. Split i[...] Tactics Subscribers Read More...

The Beverage Drive

Charity Partnerships, Community Room

Facebook, Twitter at center of retailer’s community campaign that rewarded participants who used their social network connections to promote Cup of Warmth drive.

David’s Tea is hoping to donate 150,000 cups of tea to 15 food banks and other organizations helping people in need across North America. Whenever customers buy a cup of tea at one of its shops between January 15 and 28, the company will donat[...] Tactics Subscribers Read More...

Woodgrove Centre Links Up CSR Initiatives

Community Room, Fundraisers

Green drive keeps recyclables out of the landfills, and supports the breast cancer cause in an original and active way.

Woodgrove Centre might boost its recycling numbers while helping to raise funds for the Nanaimo & District Hospital Foundation (NDHF). This month, the Canadian center will host the Nanaimo Wave Babes Dragon Boat team for a daylong recycling driv[...] Tactics Subscribers Read More...

Kids Get Moving

Community Room, Mall Clubs

Moreno Valley Mall’s revamped kids club takes members away from the center court and into the shops.

Moreno Valley Mall doesn’t capture data yet on the families that attend its monthly events, but it will soon. The California center has just revamped its club program to offer sessions that will encourage kids to be more active physically, men[...] Tactics Subscribers Read More...

Mall of America Becomes Yellow Ribbon Company

Charity Partnerships, Community Room

Mall makes official commitment to service personnel and their families through partnership that will produce such career-oriented initiatives as resume writing workshops and better HR policies.

It’s official; the Mall of America (MOA) has made a business commitment to support military employees and their families as part of its CSR mandate. MOA recently held a proclamation ceremony, becoming the 35th organization to sign on as a Yell[...] Tactics Subscribers Read More...

Manchester Arndale Launches Charity Pop-Up

Charity Partnerships, Community Room

The UK center’s shoppers are the ones stocking the shelves of The Empty Shop. The pop-up concept was based on an idea that originated at Villa Lobos Mall in Brazil.

Bring your own merchandise is Manchester Arndale’s latest pop-up concept. Later this month the UK center will open The Empty Shop, a would-be fashion showroom that has absolutely nothing in it. It will be up to customers to stock it with th[...] Tactics Subscribers Read More...

Intu Rallies Young Artists for Animal Cause

Charity Partnerships, Community Room

UK shopping center group set to welcome and support the Elephant Parade, a tour that is expected to reach an audience of 30 million as it passes through 14 cities.

The Elephant Parade is on its way to Intu Potteries, where students will get an opportunity to showcase their works alongside that of top artists and celebrities for the first time. The Intu-sponsored UK tour is part of a global festival that[...] Tactics Subscribers Read More...

California Food Bank Drive Goes Virtual

Charity Partnerships, Community Room

More sustainable format takes pressure off food bank schedulers, drivers, and sorters, while raising more funds through online sales of staples instead of in-kind donations.

Images of overflowing food collection bins are always heartwarming, but they might not represent the optimal way of battling hunger. The Alameda County Community Food Bank (ACCFB) believes it can do a lot more good for struggling residents in it[...] Tactics Subscribers Read More...

Socks for Shelters

Charity Partnerships, Community Room

Each time shoppers indulge in their passion for fashionable accessories, an Ottawa shelter receives a pair of socks to give to a person in need in the community.

St Laurent Centre is calling on its customers to adopt one of fall’s fashion must-haves: socks. Bright and funky or demure and classy; what they pick doesn’t matter, as long as they shop. For every $50 they spend this season, the center will[...] Tactics Subscribers Read More...

Hyatt Plaza Bridges Cultural Gap with Fast-A-Thon

Community Room, Fundraisers

Fundraisers have supported a number of humanitarian causes, including bringing relief to Syrian refugees and flood victims in Pakistan.

Hyatt Plaza’s food court is normally abuzz with patrons digging into dishes and savoring treats from around the world. But for 15 hours this past July, visitors witness a very different scene: people fasting together. The Doha, Qatar mall held[...] Tactics Subscribers Read More...