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Customer Service

Valentine’s Day Enigma at Carré Sénart

Customer Service

French shopping center surprises and delights unsuspecting customers.
France's Carré Sénart likes to surprise its customers—with sales, events, promotions, and giveaways. That's why everything the center does is meant to be true to its "Unexpected Shopping" tagline. The latest proposition, besides some allurin[...] Tactics Subscribers Read More...

Santa Signs His Way Into Shoppers’ Hearts at intu Metrocentre

Customer Service, Special Needs

Signing Santa meeting goes viral.
For children with hearing impairments, a visit with Santa can be a trying experience. So intu Metrocentre set out to bring them some holiday cheer with two days of signing Santa experiences. The centre's marketing team came up with the idea a[...] Tactics Subscribers Read More...

New Bayfair Initiative Protects Pets from the Heat of Summer

Amenities, Customer Service

Image credits: Bayfair Shopping Centre

Centre hopes to keep dogs safely out of hot cars this summer.
There are a lot of things you shouldn't leave unattended in your vehicle while you shop: electronics, keys, other valuables, and - of course - helpless living creatures. Each summer brings with it a new campaign to raise awareness of just how da[...] Tactics Subscribers Read More...

ShopCrawl Brings Savvy Shoppers to Dufferin Mall

Community Relations, Community Room, Customer Service

Image credits: CNW Group/Dufferin Mall

ChickAdvisor’s community of shopaholics chose Dufferin Mall for a rare brick-and-mortar event.
The women of ChickAdvisor turn shopping into an art. They're dedicated to tracking down the best buys and the biggest deals. And when they do? They evangelize the brands and products they love. So when they hit Dufferin Mall earlier this month, [...] Tactics Subscribers Read More...

Buttercrane Adopts Unique Sensory Zone

Customer Service, Special Needs

Buttercrane shopping center invests in a quiet, carefully-appointed space for families dealing with sensory overload.
For children and families dealing with Sensory Processing Disorder (SPD) or autism spectrum disorders, shopping center outings can be an overwhelming experience. What might seem like a mellow environment to some can be a sensory overload to othe[...] Tactics Subscribers Read More...

Celebrity Designers Create All-New Parents’ Room for Robina Town Centre

Amenities, Celebrity Appearances, Customer Service

Robina Town Centre sought out well-known designers Ayden and Jess for its latest family-friendly efforts.
Ayden and Jess Hogan are celebrity designers whose talents have been highlighted on Australia's The Block Triple Threat and Reno Rumble. They're also a married couple with two children, so they were a natural choice when Robina Town Centre went [...] Tactics Subscribers Read More...

App Eases Navigation for the Visually Impaired

Customer Service, Special Needs, Wayfinding

MetroCity mall uses app to help guide the visually impaired shoppers
Once considered the next best thing in location-based technology, enabling retail marketers to deliver promotional offers near the point of sale, beacons are now at the heart of a solution that's breaking new ground in the delivery of services t[...] Tactics Subscribers Read More...

WEM Tackles Parking Problems on Social Media

Customer Service, Wayfinding

West Edmonton Mall uses Twitter to let users know where to park
It doesn't matter which mall you go to, you're bound to see someone have a meltdown over parking. Some property managers deal with this by adding more attendants to assist shoppers, while others invest in high-tech wayfinding systems. Canada's W[...] Tactics Subscribers Read More...

Broadway Christmas Crusader Campaign Focuses on Shopping Pain Points

Customer Service, Services

Australian center’s responsive holiday plan involves people and reindeer characters, not just tech
If you don’t want to hear the answer, don’t ask the question. It’s a pretty simple yet effective rule to follow in marketing. Well Broadway shopping center’s management team did survey consumers, and then built its 2014 Christmas Crusade[...] Tactics Subscribers Read More...

Target Pushes Product Subscription Service

Customer Service

Shoppers can sign up to have household essentials delivered to their homes based on their needs, be it quarterly or as often as every four weeks.
Target is closing the books on its failed Canadian experiment, and that’s good news for American customers who will be getting even more attention. One of the department store’s loyalty-building initiatives at home is a subscription service [...] Tactics Subscribers Read More...
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