Straight off the Local Vine

Community Room, Customer Service, Food & Beverage, Sustainability

One Nineteen hosts an Organic Farmer’s Market twice weekly.

Proponents of local, seasonal produce are being heard a little louder and clearer in the marketplace these days. Their voices have now joined those of organics champions, as a growing number of consumers are willing to listen to advice regarding[...] Tactics Subscribers Read More...

Angels at the Gate

Customer Service, Services

How some malls are taking holiday services to a new level.

Nice Fit The Harlequin showed some compassion for the denim-challenged last month. May 8 through 24, the UK center ran The Jean Genie service, a brainchild of the BWP Group. The PR and creative agency developed branded Jean Genie pods, whe[...] Tactics Subscribers Read More...

Dogs Rule

Amenities

Pooches are the guests of honor at The Village at Allen’s Canine Commons Dog Park.

Couples or anyone else with pet separation anxiety can shop easy at The Village at Allen in Texas, USA. They can take their pooch along with them and head to Canine Commons Dog Park (Canine Commons), which happens to be located in the parking lo[...] Tactics Subscribers Read More...

La Isla Bonita

Community Room, Customer Service

Centros Isla learned that gift cards are frowned on in some cultures, and rebranded them to better appeal to its market.

Cohn Marketing got the thumbs up for the work it did on a rebranding initiative for Developers Diversified Realty’s Centros ISLA in Puerto Rico. The agency recently picked up a brand development award at the 2009 rebranding 100 Global Awards ([...] Tactics Subscribers Read More...

Fairy Tale Shopping

Customer Service, Entertainment, Technology Lab

Keeping youngsters entertained with free-to-rent MP3 players.

Stadion Center in Vienna, Austria has introduced a service for restless little ones: MP3 players that shoppers can rent for free from the customer service desk. The devices are pre-loaded with music and recordings of popular fairy tales to keep [...] Tactics Subscribers Read More...

Pop That Corn!

Customer Service, Entertainment, Technology Lab

A look at a child-minding area, complete with a mini movie theatre.

CenterWest in Graz, Austria has a nifty alternative to traditional storytime at its Kinderland play area. The center runs a mini movie theatre where children ages three through 12 can watch popular films. The Kinderkino is open weekdays from [...] Tactics Subscribers Read More...

The Big Chase

Customer Service, Services, Technology Lab, Technology News

Shopping centers increasingly rely on partnerships and sponsorships to stretch their marketing budgets, improve profitability and enhance the shopping experience.

Technological advances have enabled malls and their new partners to offer shoppers memorable experiences It’s November 23, 2007. You’ve completed a hectic day of holiday shopping at Mall of America (MOA). All you want to do is go home, pu[...] Tactics Subscribers Read More...

The Technical Challenge

Customer Service, Services, Technology Lab

Consumers are all over new technologies but malls have been slow to respond. Now shopping centers are getting in the game with wireless promotions and searchable websites.

New technologies are everywhere, whether you realize it or not. In many cases, cutting edge technology is built right into the very bones of the mall. When Forest City Enterprises decided to host the MAXI winning program, Symphony in Lights at i[...] Tactics Subscribers Read More...

Little Secrets

Customer Service, Services

Helpful elves come to the rescue of the gifting-impaired.

Géraud heads to La Part-Dieu with his mobile phone glued to his ear. The 36-year-old is your typical business executive who spends his days rushing from place to place. Today, he’s decided to stop at the Lyon shopping centre to find a gift fo[...] Tactics Subscribers Read More...

Loch Lomond Shores Going Green

Community Room, Customer Service, Sustainability

At Loch Lomond Shores, going green could mean big savings for participating businesses.

Loch Lomond Shores is trying hard to become one of Scotland’s top green tourism destinations. The mixed-use development’s 17 shops, restaurants and visitor attractions have committed to working toward the ‘Green Tourism Business Scheme awa[...] Tactics Subscribers Read More...