Broadway Christmas Crusader Campaign Focuses on Shopping Pain Points

Australian center’s responsive holiday plan involves people and reindeer characters, not just tech

If you don’t want to hear the answer, don’t ask the question. It’s a pretty simple yet effective rule to follow in marketing. Well Broadway shopping center’s management team did survey consumers, and then built its 2014 Christmas Crusade[...] Tactics Subscribers Read More...

Tabletop Shopping Coming to Neiman Marcus

Customer Service, Services

Retailer’s iLab and T1Visions turn simple furniture into powerful POS station where shoppers can browse products and will one day complete transactions.

The new tables that American retailer Neiman Marcus installed in its Austin, Chicago and Topango department stores’ shoe salons do more than spruce up the interior décor. They’re packed with product information that’s right at shoppers’[...] Tactics Subscribers Read More...

Have Any Picky Gift Pickers?

Customer Service, Services

Robina Town Center’s gift finder goes beyond the basics, and so do we with our own suggestions on how to present your retailers’ top merchandise.

Even with all the talk of personalized marketing, most malls still limit their online gift-finder search terms to the basic “Him”, “Her”, “Kids, “Teens.” Not Robina Town Centre, though. The Australian property hit the magical numbe[...] Tactics Subscribers Read More...

Heeeellllpppp!

Customer Service, Services

Nový Smíchov retains services of outside consultant to hold $5 consultations for its technology-challenged shoppers.

Some people are stressed-out about their fashion faux pas, and others pull out their hair trying to use electronics. Nový Smíchov in Prague, Czech Republic, has solutions for both kinds. In addition to style advisory service packages, shoppers[...] Tactics Subscribers Read More...

Australian Malls Get Postal Traffic

Customer Service, Services

Shoppers use touch-screen kiosks to access their ID-protected customer accounts and open the mall lockers to grab the parcels that they purchased online.

Brookside, Logan Central Plaza and Stafford City are among the centers extracting some benefit from Australians’ love of online shopping. They all house Australia Post 24/7 Parcel Lockers, of which there are more than 140 nationwide. So when c[...] Tactics Subscribers Read More...

MOA Gives Walkers a Purpose

Customer Service, Services

Shoppers stay fit on Mayo Clinic Mile, have options of various walking routes weaving through mega mall.

If anyone can provide credible reasons for people to get active, it’s healthcare professionals. Mall of America (MOA) has partnered with the community outreach team at the Mayo Clinic to create the not-for-profit organization’s namesake mile[...] Tactics Subscribers Read More...

Plaza Las Americas Caters to Deaf Customers

Customer Service, Services

Video relay service and iPad-based remote interpreting service pilot project among initiatives to improve mall experience.

There are nearly 200,000 deaf people on the island of Puerto Rico, and Plaza Las Americas recently launched a couple of tech-based services to improve their shopping experience. The first is the Sorenson Communications video relay service (VR[...] Tactics Subscribers Read More...

Are Your Customers Well Served?

Customer Service, Services

Amenities and services deserve their share of attention when developing your center’s advertising plans, and this is how some marketers have handled the task

America's DDR reminds us that the pursuit of good customer service also applies to retailers. The developer produced a series of videos that showcase small business owners who have realized their entrepreneurial dreams with the support they rece[...] Tactics Subscribers Read More...

One for the Gals

Customer Service, Services

A year after it launched a Men’s Den to keep their male shoppers happy during the holidays, Canada’s PTC is turning its attention to women.

As Pickering Town Centre’s (PTC) promotional video series clearly demonstrates, the Ladies Room isn’t made to help women pass time while their partners run around the mall in search of gifts. It’s there precisely because the ladies are the[...] Tactics Subscribers Read More...

12 Days of Parking

Customer Service, Services, Social Media Campaigns, Technology Lab

Mall of America counts down the days to Christmas with a social media contest to win free day parking and a mall gift card

Last December 13, holiday shopping at Mall of America (MOA) got a whole lot easier. That's when the top tourist destination launched "The 12 Days of Parking," a contest in which MOA reserved a dozen front-row parking spots to give away over the [...] Tactics Subscribers Read More...