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Customer Service

Santa Signs His Way Into Shoppers’ Hearts at intu Metrocentre

Customer Service, Special Needs

Signing Santa meeting goes viral.
For children with hearing impairments, a visit with Santa can be a trying experience. So intu Metrocentre set out to bring them some holiday cheer with two days of signing Santa experiences. The centre's marketing team came up with the idea a[...] Tactics Subscribers Read More...

Buttercrane Adopts Unique Sensory Zone

Customer Service, Special Needs

Buttercrane shopping center invests in a quiet, carefully-appointed space for families dealing with sensory overload.
For children and families dealing with Sensory Processing Disorder (SPD) or autism spectrum disorders, shopping center outings can be an overwhelming experience. What might seem like a mellow environment to some can be a sensory overload to othe[...] Tactics Subscribers Read More...

App Eases Navigation for the Visually Impaired

Customer Service, Special Needs, Wayfinding

MetroCity mall uses app to help guide the visually impaired shoppers
Once considered the next best thing in location-based technology, enabling retail marketers to deliver promotional offers near the point of sale, beacons are now at the heart of a solution that's breaking new ground in the delivery of services t[...] Tactics Subscribers Read More...

One Less Barrier

Customer Service, Special Needs

Forum Istanbul makes getting around its expansive halls less daunting for blind or visually impaired customers.
At nearly 1.9 million square feet, Forum Istanbul has always stressed the size of its offering in its marketing campaigns. The Turkish retail and leisure center’s 265 shops and restaurants, 20 anchors, entertainment center and amenities that c[...] Tactics Subscribers Read More...