Square One Targets Luxury Shoppers

The Canadian mall hopes to cash in on Greater Toronto’s growing niche market.

There's a luxury shopping wave sweeping through some major Canadian retail markets and Square One is hoping to catch it. This past weekend, the Toronto center began to position itself by hosting a media preview of its new luxury shopping wing an[...] Tactics Subscribers Read More...

Harvey Nichols Pushes Hard for Mother’s Day

UK department store wants customers to get creative this year to spoil mom.

Irreverent, funny, cheeky—the marketers at Harvey Nichols have been called a lot of things. Chances are, people will find a few more adjectives to talk about them again this spring because they've just come out with a campaign to promote Mothe[...] Tactics Subscribers Read More...

Short part of UK label’s ongoing collaboration with brand ambassador, Liv Tyler.

Design competition will generate creative for the Australian mall’s ad campaign.

One of Canada’s leading PR professionals in the fashion, design, retail, and development industries has passed away.

Beverage giant’s story branding triggers emotions that make up the human experience.

Get your handkerchiefs out folks; Coca-Cola just launched its new branding campaign. “Taste the Feeling” is the global tagline that the beverage giant revealed at the Palais de Tokyo in Paris earlier this month, along with a shift in marketi[...] Tactics Subscribers Read More...

Image credits: Stockland Shellharbour

Artist Sally Spratt creates original series for the center’s Spring/Summer campaign.

With summer on its way, Stockland Shellharbour has taken the opportunity to add a little sparkle to its Spring/Summer 2015 campaign. To inspire shoppers in their search to find and define their own summer style, the center has collaborated with [...] Tactics Subscribers Read More...

#PlusIsEqual campaign focuses on fashion equality while promoting the brand’s Fall ’15 collection.

There's no call to action like a call for equality, and that's just what Lane Bryant has created for its fall fashion campaign. With the tagline 'Plus is Equal,' the campaign calls for equality in media representation for women sizes 14 to 34 wh[...] Tactics Subscribers Read More...

IKEA Centres Russia uses both a lease-integrated fee and project-based tenant investments to fund its marketing.

Canadian upscale center spend $100,000-plus budget on brand spruce up to attract young professionals as it completes a $380 million renovation.