Texan center can finally celebrate the opening of Anthropologie, which it landed as a tenant thanks in aprt of a Facebook campaign gone viral.

Learn and apply the four video marketing principles that will help your commercial be culturally relevant so it can go viral.

Laurier, a Québec shopping center, proved that TV advertising is far from dead despite what others may think.

Spectacolor line of high-tech outdoor signage make advertising messaging nearly impossible for consumers to ignore.

Students earn up to $137 a month just by having their car wrapped in Hatfield Plaza’s brand creative and driving it around town.

Center puts its money where its mouth is and heavily invests in a visual branding campaign to support the launch of its Eat Central destination.

Hillside Centre displayed its gift of gab with its “Talk about Shopping” advertising campaign, which t developed to refresh its brand and reconnect with customers.

A precocious entrepreneur finds his ideal promotional platform in Garden State Plaza’s directory board.

The Shops at Don Mills uses evocative black-and-white photographs and simple line art to call on consumers’ imagination.

Skärholmen used e-mail communication and focus groups to ensure that getting ready to welcome new shoppers wouldn’t mean risking losing old ones.