Custom interactive iPad games and 80-inch screens were among the high-tech features of this mall’s 75-foot Christmas tree.
GGP malls, Center Stage Productions give customers a virtual snow experience with body tracking and motion capture system.
New holiday décor part of Memorial City Mall’s efforts to re-brand and meet upscale shoppers’ expectations.
No pine trees or icicles in sight, but a giant bust form hung above the center court to support Porta di Roma’s fashion theme.
Stary Browar revives Polish traditions, right down to handcrafted decorations and a Father Christmas dressed in earth-tone 19th Century clothing.
German center turns outdoor space into Christmas-theme fairgrounds that generated over $615,000 in incremental income.
Children’s play areas connect shopping malls to families and their communities, so why not design and brand them accordingly?
The Treasure Island tale was the inspiration for the Red Sea Mall’s custom play, which drew 900,000 shoppers to its Center Court stage.
It sounds like a designer label, but Haus of Denim was actually a gallery that Hong Kong’s wtc more dreamed up last summer to fight off competition from other malls and mega-stores.
Four General Growth Properties (GGP) shopping malls are dabbling in virtual reality marketing this holiday season.