The Plaza’s PR Ploys

Advertising Creative Design, Design Studio, Sales Promotions & More

The London destination keeps its name in the headlines and its brand top-of-mind with a series of off-beat PR stunts.

The Plaza Shopping Centre on London’s famed Oxford Street is up to its PR tricks again. The centre that turned a few heads when it hosted a naked shopping event for naturists from across the UK two years ago is sustaining its reputation for de[...] Tactics Subscribers Read More...

Not Like the Others

Advertising Creative Design, Design Studio

A cheeky ad campaign was designed to get the message across: The Galleries Victoria (TGV) is “Not Like the Others”.

Shopping centers are often accused of playing too long with the cookie cutter concept; just the same old stores with the same old merchandise. Now, a cheeky new ad campaign, designed to relaunch Ipoh’s The Galleries Victoria as TGV, will ensur[...] Tactics Subscribers Read More...

Bedazzling Aventura Shoppers

Décor Themes, Design Studio

Requiring over 5,000 hours of work to set up, Aventura Mall features a grand display of holiday décor.

Aventura Mall, South Florida's largest super regional mall, welcomed another exciting holiday season with the November return of its sensational seasonal décor. The multi-million dollar décor package, which featured a train ride through the ma[...] Tactics Subscribers Read More...

The Tactics Décor Guide

Décor Themes, Design Studio

Caroline Gamester of LDJ Design and Display shares her tips on getting the most value from a shopping centre’s décor investment at Christmas time and beyond.

When is the best time to plan a décor? The earlier the better. We are already working on Christmas 2007 with some of our customers! By planning early, we are able to consolidate our purchasing requirements and buy more effectively. We have o[...] Tactics Subscribers Read More...

Visual Impact to Enhance the Shopping Experience

Design Studio, Property Management, Shopping Center Business

Whether or not you intend for them to, things your shoppers see have a visual impact on them. It’s important to make a good first impression.

They say you never get a second chance to make a first impression. And like it or not, it can be the same with shoppers. They’re checking you out. You just can’t stop them. And everything your shoppers look at has a visual impact on them. Li[...] Tactics Subscribers Read More...

A Chilling Festival

Advertising Creative Design, Décor Themes, Design Studio

Ice sculptures were the focus of a festival designed to attract shoppers and maximize traffic for the Christmas shopping period at CentrO Oberhausen in Germany.

Ice sculptures were the focus of a festival designed to attract shoppers and maximize visitor flows for the Christmas shopping period at CentrO Oberhausen in Germany. Next to its award winning Christmas Market and its beautiful in-mall decoratio[...] Tactics Subscribers Read More...

Tyson’s New Ad Strategy: Name-Dropping

Design Studio

Tysons Corner Centre focuses its advertising campaign on brands, brands and more brands.

Marketers' challenge when devising Tysons Corner Centre's new strategy was to emphasize the size and variety of the Washington (D.C.) property’s retail offer in a revamped advertising campaign appropriately titled, Where the Stores Are. The[...] Tactics Subscribers Read More...

Creative Freedom

Community Room, Design Studio

Diversity-driven advertising is about exercising a marketer’s creative freedom to acknowledge, represent and engage all shoppers. It’s also about realizing that even the mainstream is anything but homogenous, and that there is value in diversity.

Flipping through an old consumer magazine or newspaper is like stepping into a time machine. It conjures up images of a society foregone—its citizens, values, dreams and fears. Alongside the articles, the advertisements are most compelling, [...] Tactics Subscribers Read More...

Lumenati’s Bright Light

Design Studio, Shopping Center Business

As some retailers’ sales slipped, well-performing luxury destinations gave The Macerich Company a clear direction for its expansion plans.

When The Macerich Company developed eight luxury properties under the sub-brand, Lumenati (Latin for light), it was responding to a luxury segment that continues to be a bright spot within the retail industry. According to Macerich, even as reta[...] Tactics Subscribers Read More...

Delivering Your Message

Advertising Creative Design, Design Studio

Even when you do nothing, you’re communicating something. When it comes to communications within your mall, the argument still holds. Shoppers are definitely picking up on all sorts of messages being sent—whether you mean to send them or not.

There's a school of thought amongst academic types who study such things that says, "You can't not communicate." No matter what you do, even when you do nothing, you're communicating something. When it comes to communications within your mall, t[...] Tactics Subscribers Read More...