The New Starbucks Loyalty Program: Too Risky?

Loyalty Programs, Sales Promotions & More

Allan Haims of StepsAway shares his thoughts with Tactics on the coffee giant’s change in marketing strategy, and what’s at stake.

Coffee lovers around the world have been warned: Starbucks is introducing a new loyalty program next month. That means customers will no longer be rewarded based on how often they visit the retail giant's coffeehouses, but on how much they spend[...] Tactics Subscribers Read More...

Westfield Hornsby Hooks Into CommBank’s New Loyalty App

Loyalty Programs, Sales Promotions & More

Image credits: Commonwealth Bank

CommBank Offers provides tailored deals to Westfield shoppers for a three-month trial.

Throughout the lead up to Christmas, some Westfield Hornsby visitors will have a chance to get a little extra out of their shopping trips. Scentre Group, Westfield's spin off for the Australia and New Zealand regions, is working with Commonwealt[...] Tactics Subscribers Read More...

Starwood Retail Launches Wide-Reaching Rewards Program

Loyalty Programs, Sales Promotions & More

Oh, So Simple Rewards will offer shoppers cash-like rewards for shopping at any retailer in Starwood Retailer Partners’ shopping centers.

Mall-wide rewards programs are one of marketing's white whales. Getting dozens of disparate retailers on board with any single scheme is a monumental challenge, particularly when many have successful loyalty programs of their own. Chicago-bas[...] Tactics Subscribers Read More...

Cyber Stickups Discount Brand Engagement up to 85%

Loyalty Programs, Sales Promotions & More

A word of caution for retailers on how to avoid the kind of PR problems and consumer distrust risks that brands such as Neiman Marcus and Target have faced.

We figure that one in three Americans is pretty concerned about Cyber stickups because, as it turns out, the attack on personal and credit/ debit card information previously reported to have included 40 million consumers, is likely now closer to[...] Tactics Subscribers Read More...

Bring It On

Loyalty Programs, Sales Promotions & More

Marketing to the modern family won’t produce nay results unless you’re willing to leave old traditional strategies behind.

Marketing malls to families is as gnarly as developing loyalty-building programs for a multicultural clientele. The conundrum: families are simply not as homogenous as they once were. There are now very young parents, older parents, single he[...] Tactics Subscribers Read More...

Any Given Wednesday

Loyalty Programs, Sales Promotions & More

My KP Family loyalty program draws visitors in and pulls Kildonan Place sales out of their midweek slump.

Sunday used to be set aside for quality family time. The rituals often included attending mass at the local church, a leisurely outing, a proper sit-down dinner and perhaps gathering around the TV set to watch a favorite show. Nowadays, family c[...] Tactics Subscribers Read More...

The Dog’s With Me

Loyalty Programs, Sales Promotions & More

Benefiting the Seattle Humane Society, University Village hosted an all-day FidoFest for dog lovers.

University Village is going after shoppers’ loyalty by welcoming their most faithful companions—their dogs. On September 25, the Seattle, USA open-air center will host and all-day FidoFest just for them. At 9 a.m., the Seattle Humane Soci[...] Tactics Subscribers Read More...

The Clubhouse

Loyalty Programs, Sales Promotions & More

The Mall of Rosebank runs a variety of clubs—including a movie club, wine and dance club, and book club—as part of its loyalty program.

Perusing The Mall of Rosebank’s loyalty program roster is like reading a restaurant menu. In the mood to see a film with some friends? There’s the Glamour Girls Movie Club. Want to learn some new moves? How about the Dance & Wine Club? The S[...] Tactics Subscribers Read More...

Making Some Noise

Loyalty Programs, Sales Promotions & More

Centre Commercial La Part-Dieu, of France, actively recruits for its loyalty program through a variety of mediums.

The marketing team at Centre Commercial La Part-Dieu in Lyon, France doesn’t believe in the “build it and they will come” approach to managing its loyalty club. It periodically goes on the campaign trail to recruit new members. La Part-Die[...] Tactics Subscribers Read More...

Looking To The Future

Loyalty Programs, Sales Promotions & More

Although malls have traditionally focused on female fashionistas, students are getting more and more attention.

Mall loyalty programs have traditionally been focused on fashion-loving female shoppers. However, marketers are now realizing that to sustain their centers' growth and productivity they’ll have to broaden their reach and pay more attention to [...] Tactics Subscribers Read More...