Potential incremental income from temporary retailing goes beyond seasonal themed stores.

Four people living in a tiny Parisian subway platform apartment? That’s IKEA’s version of social media-based reality TV.

There was a time when creativity in marketing was fueled by replete budgets and the ability to develop lavish advertising campaigns. These days, it’s the lack of funds that is driving marketers to come up with ingenious ways to drive traffic to their centers.