The App Campaign

Apps, Technology Lab

Students get their own mall app, which automatically enrolls them in University Town Center retailers’ loyalty programs.

Come August, the University of Oklahoma (OU) will be swarming with students again. Among those planning to attend the “Welcome Back to OU” event at the school’s Norman campus are members of the University Town Center (UTC) guerrilla market[...] Tactics Subscribers Read More...

Joy to the App World

Apps, Technology Lab

Just as shoppers were getting used to malls sizing down their online experiences to fit mobile devices, Brazil’s Rio Design Barra decided to go big.

Last fall, Rio Design Barra turned its digital touch-screen totems into giant iPads and iPhones to promote its new mobile app, which Bitix created. Supported by colorful campaign signage, the boards not only educated shoppers on the free app�[...] Tactics Subscribers Read More...

Apps Anyone?

Apps, Technology Lab, Technology News

The December holidays are the perfect time to unveil new features for your shopping center’s loyalty-building app.

If you’re going to plan an upgrade of your shopping center app, the holiday is a great time to launch new service-oriented features. Here are a couple of apps that will give you a few ideas on some capabilities to add: RED STAMP Compatib[...] Tactics Subscribers Read More...

The Other Phone App Platform

Apps, Technology Lab

Mall of America chooses Google Maps Indoor smartphone feature so that customers can navigate its halls more easily.

Coupon Hounds, Grab Your Swords

Apps, Technology Lab

Adventures involving medieval characters, magical swords, wizards and dragons await players of the soon-to-be-released Coupon Quest mobile game, and savings too.

Coupon Quest, the brainchild of advertising specialists Ian Tuason (a professional copywriter and filmmaker) and Rachel Yu (a graphic designer), is slated to launch in the Apple App Store in March with the promise of giving new meaning to imbedd[...] Tactics Subscribers Read More...

Group Buying Hits the Mall

Apps, Technology Lab

West Edmonton Mall is the first shopping center to partner with Malltip, a new site that brings Groupon-style daily deals exclusively to shopping centers.

Malltip will launch on October 1, offering retail, entertainment and hospitality promotions as a way to enhance the on-site experience at Canada's West Edmonton Mall (WEM). “We offer marketing support to our tenants and are always intereste[...] Tactics Subscribers Read More...

Shop Shape

Apps, Technology Lab

Kanyon managed to attract 6,000 customers to its Kanyon Fit app, which tracks everything from their daily calorie intake to their exercise regime.

Just how buff can you get during two hours of shopping at Kanyon? No, we don’t know either. But you would if you’d been at the Istanbul, Turkey center last fall year, among the adepts of “Kanyon Fit,” a fitness app that the center deve[...] Tactics Subscribers Read More...

Über Reality at Esquire

Apps, Technology Lab, Technology News

Some magazines, such as Esquire, have begun incorporating digital content accessible on your computer.

Esquire has upped the creative technology ante in its latest issue. The men’s magazine calls it its augmented reality edition and it’s packed with surprises. But readers will need to hop online to Esquire.com/ar and download the app if they [...] Tactics Subscribers Read More...

Writing a List & Checking It Twice

Apps

Upper Canada Mall’s iPhone app offers shoppers a collection of useful features, right in time for the holidays.

If money is weighing most heavily on shoppers’ minds this season, then Upper Canada Mall’s (UCM) on the right track. The Canadian center has launched an iPhone app that its marketing firm, The Idea Workshop, developed with a definite focus o[...] Tactics Subscribers Read More...

The Technology Report

Apps, Sales Promotions & More, Technology Lab, Technology News

New marketing technology has brought retailers and shopping centers closer to their customers. We take a look at some of the best examples of marketing technology in action.

New marketing technology has brought retailers and shopping centers closer to their customers. But beyond the ability to deliver improved customer service, expanded entertainment offers and a more customized overall experience, these new tools a[...] Tactics Subscribers Read More...